Mumbai: Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has unveiled TACY, its AI-generated digital brand ambassador and personified holiday travel assistant. The launch underscores the company’s commitment to innovation by integrating generative AI into customer engagement and travel planning.
TACY, the digital avatar of Thomas Cook India’s gen-AI chatbot, now assists travellers with expert holiday guidance and seamless planning on www.thomascook.in. Her introduction marks a major step in redefining how customers experience the brand—through immersive, conversational, and personalised interactions.
Debuting alongside the early launch of Thomas Cook India’s flagship Europe Summer 2026 portfolio, TACY serves as the digital face of the company’s expansive offerings. The portfolio features over 1,000 guaranteed departures, more than 15 value-led holidays, and curated itineraries across Western & Eastern Europe, the Mediterranean, and Scandinavia—designed for families, couples, and group travellers alike.
To amplify the launch, the company has produced a suite of AI-generated videos featuring TACY, showcasing Europe, highlighting brand USPs, and guiding customers through travel decisions. Additionally, Thomas Cook India is using traditional media in innovative ways for a digital-first audience, such as QR codes that directly link viewers to product videos and curated itineraries.
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation at Thomas Cook (India) Limited, said, “India is among the fastest growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. Our customers are digital-first, curious, and expect interactive engagement that goes beyond traditional marketing. With TACY, we are pioneering a new era of marketing innovation — creating immersive, conversational experiences that resonate with new-age travellers. This initiative is perfectly timed with the launch of our flagship Europe Summer 2026 portfolio and extending to other destinations, enabling us to connect with customers in a way that is intuitive, engaging and future-ready.”
