Friday, April 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Tier-2 cities show positive hiring sentiment in November 2021 while Indian IT reflects prominent salary trends: Monster Employment Index

by MN4U Bureau
December 20, 2021
in Featured, Analysis
Reading Time: 5 mins read
A A
Tier-2 cities show positive hiring sentiment in November 2021 while Indian IT reflects prominent salary trends: Monster Employment Index
Share Share ShareShare

Mumbai: Hiring demand across industries witnessed a 9% jump year-on-year in the month of November 2021 aided by a surge in the economic activities post the second wave of Covid-19.

According to Monster Employment Index, the most reliable and comprehensive job analysis report by Monster.com, a Quess Company, an 8% successive incline was noted in hiring demand in the last six months. However, job posting activity remained neutral in November this year compared to October.

In November 2021, the Office Equipment/Automation industry continued to show sustained momentum due to increased investments in automation and reopening of physical offices,demonstrating a 21% incline in job posting activity. The Production and Manufacturing industry also noted 19% growth in the city of Kolkata, which saw a revival with a 2% monthly incline. Moreover, Hospitality & Travel (2%) functions witnessed improvement, owing to the increasing travel intent across the country (Nov 2021 vs Oct 2021).

A yearly comparison shows that metro cities consistently top the charts with the highest hiring demand in November 2021, while Tier-2 cities such as Coimbatore (13%), Kolkata (10%), and Baroda (4%) reflected positive sentiments. The demand for freshers/entry-level professionals witnessed a considerable yearly uptick – the highest yet –with a growth of 6% (Nov 2021 vs Nov 2020).

Job postings due to back-to-office trendsin Nov 2021 as compared to remote working in Nov 2020 have shown an uptrend

With back-to-office trends in full swing, the Office Equipment/Automation (21%) industry continued to witnessed the highest month-on-month growth in job postings owing to increased investment in office automation due to the reopening of workplaces, followed by Telecom/ISP (14%), Printing/Packaging (7%), Garments/ Textiles/ Leather, Gems &Jewellery (4%), Oil/ Gas/ Petroleum, Power (3%), and Travel and Tourism (3%) industries. Industries such as Retail, Banking/ Financial Services, Insurance, Education, Logistic, Courier/ Freight/ Transportation stabilized in the month of November 2021 with muted growth. On the other hand, Shipping/Marine (-9%), IT-Hardware, Software (-3%), FMCG, Food & Packaged Food (-2%), and Healthcare, Bio Technology & Life Sciences, Pharmaceuticals (-2%) industries accounted fora slight monthly decline in hiring intent (Nov 2021 vs Oct 2021).

On a year-on-year basis, online hiring demand grew in 20 of the 27 Industries monitored by the Index. Office Equipment/Automation (69%) noted a significant rise in e-recruitment activity due to the shift to physical offices in contrast to lockdown-induced remote working last year, followed by Telecom/ISP (52%), Printing/ Packaging (40%), Chemicals/ Plastic/ Rubber, Paints, Fertilizer/ Pesticides (24%), BFSI (24%), and IT-Hardware, Software (22%) industries. However, Retail (-19%) indicated a steep decline in job posting activity as the segment continues to reopen and recover to normalcy, as did Government/PSU/Defence(-8%), Engineering, Cement, Construction, Iron/ Steel (-7%), Education (-6%), and Media & Entertainment (-5%).The Travel and Tourism (-1%)industry witnessed only a slight decline in hiring activity as the intent to travel continues to grow at a steady pace, in contrast to previous months which indicated a steep decline (Nov 2021 vsNov 2020).

Growth in hiring activity in the Travel and Tourism industry, according to Monster.com:

Kolkata witnesses incline with 10% yearly growth in job postings, along with metro cities

Among cities, Kolkata (2%) witnessed a slight uptick in job posting activity in November 2021, followed by Coimbatore and Jaipur showing stabilized growth (Nov 2021 vs Oct 2021). It is also notable that Production and Manufacturing industry saw 19% month-on-month uptick in Kolkata. However, major cities such as Pune (-4%), Bangalore (-3%), Delhi-NCR (-3%), Chennai (-2%), Hyderabad (-2%), and Mumbai (-1%) noted a monthly decline in hiring activity. Cities such as Kochi (-4%), Chandigarh (-3%), Ahmedabad (-2%), and Baroda (-1%) also witnessed falling intent to hire.

In November 2021, metro cities continued to dominate the hiring space due to positive hybrid workforce sentiments, marking the highest yearly growth in Bangalore (23%), Pune (20%), Hyderabad (20%), Chennai (19%), Coimbatore (13%), Mumbai (11%) and Delhi-NCR (10%). The BFSI and IT-Hardware, Software industries marked significant growth in these metros. Interestingly, Kolkata (10%) saw positive uptick in job activity, despite being adversely affected in the past few months, followed by Baroda (4%).  hiring during the festive season.On a year-on-year basis, Jaipur (-11%) indicated the steepest decline, followed by Chandigarh (-10%), Ahmedabad (-4%), and Kochi (-1%).

Increased travel intent contributes to growth across Hospitality & Travel functions

Positively, hiring for professionals in Hospitality & Travel (2%) noted maximum uptick month-on-month in November 2021, followed by functions Finance & Accounts (2%), HR & Admin (2%), and Marketing & Communications (1%). This could be on account of increased travel and tourism activities across the country, contributing to an increase in demand for professionals in Hospitality industry.While Sales & Business Development, and Legal witnessed muted monthly growth, functions such as Senior Management (-7%), Arts/Creative (-3%), Health Care (-2%), Software, Hardware, Telecom (-2%), Purchase/ Logistics/ Supply Chain (-2%), and Customer Service (-1%) witnessed the lowest growth (Nov 2021 vs Oct 2021).

In November 2021, professionals in Software, Hardware, Telecom (29%), Senior Management (29%), HR & Admin (20%) and Finance and Accounts (18%) were in huge demand, while verticals such as Customer Service (-11%), Hospitality & Travel (-12%) and Sales & Business Development (-19%), Marketing & Communications (-1%), Engineering/ Production (-3%), Arts/Creative (-4%) and Legal (-8%)saw an annual decline (Nov 2021 vs Nov 2020).

Freshers demand at an all-time high witnessing 6% year-on-year growth

Data from the Index indicates that there was positive growth in hiring activity across experience levels, with hiring for Top management professionals (over 16 years) witnessing an uptick of 2%, Senior level (11-15 years) an increase of 1%, Mid-Senior level (7-10 years) an increase of 3%, Intermediate level (4-6 years) and Entry-level roles (0-3 years) a marginal growth of 1% respectively (Nov 2021 vs Oct 2021).

On a year-on-year basis, hiring for Entry level professionals saw considerable growth of 6% in November 2021 – a promising outlook for freshers – witnessing an all-time high. Top Management (71%), Senior level (22%), Mid-Senior level (42%), and Intermediate level (29%) continued to show positive demand in November 2021 as compared to November 2020.

Salary trends* for IT-Hardware, Software industry indicate positive outlook across all experience levels in November 2021

For the month of November 2021, salary trends monitored by Monster.com indicated that the IT-Hardware, Software industry fared well for all experience levels. For Entry-level (0-3 years) professionals, Advertising, PR, MR, Event Management roles are highly paid, followed by IT- Hardware, Software and BPO/ITES, while Intermediate level (4-6 years) professionals gained higher inIT- Hardware, Software, BFSI, and BPO/ITES industries. Further, Mid-Senior level (7-10 years) roles averaged a greater salary in BFSI, closely followed by IT-Hardware, Software, and FMCG industries.

Average Salary numbers basis data from Monster.com:

*The salary trends data is shared basis 1 lakh jobs

Sekhar Garisa
Sekhar Garisa

Sekhar Garisa, CEO – Monster.com, a Quess company said, “While hiring activity has stabilized this month, we continue to see promising sparks of recovery especially in Tier-2 cities such as Coimbatore and Kolkata which are faring considerably well after months of decline. With more and more companies aiming to return to physical offices in the new year and employ hybrid workforce models, there has been huge investment in office automation as well. Moreover, salary trends in November indicate positive remuneration sentiments for the Indian IT industry, reflecting the increasing scope and growing demand for professionals in the sector. In line with the same, we have associated with Microsoft to launch a virtual career fair ‘Velocity’ to cater to the demand of cloud professionals in India.”

Tags: IT IndustryMonster Employment IndexQuess companyUnemployment

RECENT POSTS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

Read moreDetails
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Analysis

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine

March 28, 2026
0

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

Read moreDetails
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Analysis

IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine

March 27, 2026
0

Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...

Read moreDetails
OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report
Analysis

OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report

March 27, 2026
0

Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration...

Read moreDetails
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

Read moreDetails
Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.