• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, February 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

TikTok Marketing is The Next Big Thing in 2020: Divanshi Gupta, Director, The Marcom Avenue

by Editorial
February 1, 2020
in Exclusive, Featured, My Column
3 min read
TikTok Marketing is The Next Big Thing in 2020: Divanshi Gupta, Director, The Marcom Avenue
Share Share ShareShare

There is not a level of saturation that can make a smartphone holder back away to keep itself engaged and express itself. Just as we thought that WhatsApp, Facebook, Instagram and Google Apps have monopolized the social media world, came in TikTok that broke all records within the year even upon being a hot controversial topic. TikTok is one of the most downloaded apps of 2019 and new users are joining in every day, especially Gen Z, who will form a major portion of the world population by 2030. The brands are interested in expanding their market share and are eagerly looking forward to chasing this target audience, making TikTok an ideal platform for achieving their marketing agenda. Previously, the only way to reach out to its target audience was influencer marketing, but with the rise in app downloads, TikTok has made available its platform for in-app ad promotions & marketing. So, the common consensus amongst social media analysers and marketers suggests that TikTok could really be “The Next Big Thing”.

Questions that we look at answering in the Authored Article by Divanshi Gupta, Director, The Marcom Avenue:

  1. TikTok: Generating Marketing Opportunities with Enhanced Brand Reach

There are a variety of Social Media Platforms that are fulfilling a kind of purpose for its users and are making available the opportunity to market for brands, and TikTok is looking at generating revenue from brand marketing& promotions from a distance, as of now. This platform is not yet saturated with a number of brand promotions as Facebook or Instagram, and even has relatively few users competing for ad placements and sponsorships; thus, creating marketing opportunities by enabling brands to reach out to their potential target audience at inexpensive ad placement rates and offering enhanced brand reach.

  1. Lucrative Opportunity for the Brands to Reach Gen Z

According to the recent studies and Brand Campaign insights, TikTok is the ‘IT’ platform to meet and engage GenZ audience and influencers with your brand to curate User-generated content. Another social media marketing study says that micro/nano-influencers can have a better impact on the audience than users with over 10k followers. Thus, the understanding of the studies clearly state that TikTok is THE social media marketing platform; that offers lucrative opportunities to brands by allowing them to have an enhanced impact on potential Gen Z customers.

  1. In-App Ad Promotions & Marketing will Impact the Traditional Advertising Share

Traditional advertising share has been suffering a blow ever since the launch of digital media platforms like Facebook, Twitter, Google Ads, YouTube, and now with TikTok it will suffer even further. The impact may not be as huge as expected, as the marketing & promotion rates are cut-rate at TikTok, but TikTok’s further adoption by users will hike the prices of marketing on the platform which may cause a notable impact on the traditional advertising share.

  1. Will 2020 be the Year for TikTok Marketing?

If we go back in time, we’d see that the decision making journey started with the generation of a need in a family household being fulfilled by the eldest member of the family. But, with the changing trends and the decision maker being easily influenced by the youngest in the family, how brands communicate with the target audience has also changed. This may not apply to every brand, like luxury bags or accessories, but this ideology does apply to a number of brands.

Today, the world’s median age is 29.8 years, and this age group of people are known as Millennials and Generation Z. They are highly active on social media platforms, especially TikTok, giving TikTok marketing the title of ‘Social Media Platform of the Year 2020’ for brand marketing and promotion.

Author article by Divanshi Gupta, Director The Marcom Avenue

Tags: Divanshi GuptaThe Marcom AvenueTikTok Marketing

Related Posts

Domex runs a month-long disinfection campaign at Mumbai Local stations
Brand Stories

Domex runs a month-long disinfection campaign at Mumbai Local stations

by Editorial
February 26, 2021
0

New Delhi: In a bid to ensure the safety of citizens, leading expert and clinical disinfection brand, Domex by Hindustan Unilever Ltd....

Read more
Ganesh Natarajan-led 5F World invests an undisclosed amount in InnoServ; joins its advisory board
Featured

Ganesh Natarajan-led 5F World invests an undisclosed amount in InnoServ; joins its advisory board

by Editorial
February 26, 2021
0

New Delhi: InnoServ Group, a fast-growing integrated digital acceleration firm serving media, corporate, and academia, today announced that it has...

Read more
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021

Subscribe to Newsletters

Trending

MX Player ropes in Sidd Mantri as Senior VP, Product
Featured

MX Player ropes in Sidd Mantri as Senior VP, Product

by Editorial
February 25, 2021
0

Mumbai: MX Player has roped in product expert/ leader Sidd (Siddharth) Mantri as Senior VP - Product, who is responsible...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewership.

COTT Week 7: Live Telecast was the top show with 47.42 Million unique viewers

February 25, 2021
Zenith India appoints Ramsai Panchapakesan as National Buying Head

Zenith India appoints Ramsai Panchapakesan as National Buying Head

February 26, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.