Mumbai: Times Music, a player in the Indian music and entertainment space, has appointed Sheveeta Hegde as the new Head of Brand Solutions and Music Partnerships. In this role, Sheveeta will be responsible for driving innovative revenue opportunities and building impactful collaborations with brands and advertisers in the music sector.
With a career spanning over 18 years, Sheveeta is a dynamic leader with deep expertise in radio, digital content, intellectual property (IP) creation, and celebrity solutions. Before joining Times Music, she spent 12 years at Radio Mirchi, where she held several key roles, including West and Central Head of TV Impact Properties and Group Head for Corporate and Retail Business. Sheveeta also served as the Head of Monetization at Pocket Aces for five years, where she played a crucial role in scaling operations and launching successful initiatives.
Mandar Thakur, CEO of Times Music, expressed his excitement about Sheveeta’s appointment, saying, “We are delighted to welcome Sheveeta to Times Music. Her expertise and ability to deliver innovative solutions to brands and advertisers will be key to driving the growth of our new division dedicated to brand partnerships. She will play a pivotal role in shaping this strategic focus for the company.”
Commenting on her new role, Sheveeta Hegde said, “I’m thrilled to join Times Music and look forward to leveraging my experience to work with brands and advertisers to provide innovative music solutions.”
