Mumbai, March 21, 2024: Times Network, India’s premium broadcast network, emerged as the fastest-growing digital news networks in the country, amassing over 4 billion monthly reach across channels during February 2023-24. This milestone solidifies its position as the go-to source for credible, accurate, and decisive news & analysis across English and Hindi general news and business news categories.
Dominating the digital news video landscape, Times Now emerged as the most watched English news channel on YouTube, garnering over 8.1 crore views in February 2024 and clocking close to 1 billion reach every month. Reaffirming its position as a formidable force in the English news category, Times Now demonstrated exceptional growth, recording an impressive surge of 185% during February 2023-24. During pivotal National events like the Ram Mandir inauguration and Republic Day, the channel dominated YouTube with a staggering peak live concurrency of over 2 lakh viewers on Republic Day. (Source: Databeings & Playboard Data)
In a remarkable surge, Times Now Navbharat experienced an unprecedented growth of 235%, emerging as the fastest-growing Hindi news channel on YouTube between February 2023 and February 2024. Outshining its counterparts by threefold in year-on-year expansion, Times Now Navbharat has amassed 90 lakh subscribers on YouTube in just two and a half years since its inception, solidifying its position as a preferred choice of Hindi heartland. Boasting over 2.4 billion reach and garnering 30 crore monthly views, the channel has become the go-to destination for viewers. Notably, the channel witnessed a surge of 373% in LIVE views in FY24 compared to the previous fiscal year and a substantial increase in watch time by about 450% during FY24. (Source: Playboard data)
In the English business news category, ET Now experienced an astonishing 853% y-o-y growth. Subsequently, ET Now Swadesh’s YouTube views surged by 245% year-on-year in the Hindi business news category. The two business channels together have a reach of around half a billion every month. (Source: Playboard data)
Rohit Chadda, COO and President Times Network, said, “This is a remarkable growth trajectory for Times Network, making it the preferred news publisher in digital videos across the world. All our news channels have consistently outpaced competition in growth, underscoring our unwavering commitment to excellence. With the rise in SVOD consumption in the entertainment genre, Live News is one of the few genres that still allow brands to advertise to premium consumers at scale. Our bespoke video advertising solutions empower brands to craft compelling messages and strategically target the right audiences. This momentum encourages us to continue creating innovative content solutions for the brands and setting industry benchmarks.”
| YOUTUBE | ||||||||
|---|---|---|---|---|---|---|---|---|
| Source: Data from Playboard. Growth % comparison from Feb’23 to Feb’24 | ||||||||
| Hindi News | Growth % | English News | Growth % | Business Hindi | Growth % | Business English | Growth % | |
| Times Now Navbharat | 234.78 | Times Now | 185.22 | ET NOW Swadesh | 245.71 | ET NOW | 853.36 | |
| Republic Bharat | 107.60 | Republic TV | 98.95 | Zee Business | 97.99 | CNBC TV 18 | 180.68 | |
| NDTV India | 82.61 | India Today | 98.10 | CNBC Awaaz | 35.71 | Economic Times | 151.74 | |
| News 18 India | 74.09 | NDTV | 54.56 | Business Standard | 135.14 | |||
| India TV | 54.54 | CNN News18 | 7.83 | Moneycontrol | 86.82 | |||
| ABP News | 43.79 | WION | -2.99 | Financial Times | 70.14 | |||
| Aaj Tak | 21.30 | |||||||
| Zee News | 9.99 | |||||||
| TV 9 Bharatvarsh | -5.19 | |||||||
| Playboard February Report | |
|---|---|
| Digital Reach | Feb (in Million) |
| Times Now | 980 |
| Times Now Navbharat | 2400 |
| ET NOW Swadesh | 200 |
| ET NOW | 250 |
| Mirror Now | 302 |
| Total Reach | 4,132 |
| Databeings Februray Report | |
|---|---|
| English News | Views(MN) |
| Times Now | 81.2 |
| India Today | 67.9 |
| CNN News18 | 65.3 |
| NDTV | 24.7 |
| Republic TV | 19 |
