Remonetise India – A Citizen’s Pledge by Times Network is a nationwide crusader campaign to take the next step from demonetization and Pledge for Growth.
Mumbai: Times Network, the broadcast arm of the Times Group initiated, ‘Remonetise India – A Citizen’s Pledge, a nationwide crusader campaign, urging Indians to take the next step from demonetization and Pledge for Growth.
Keeping the government’s vision in mind, Remonetise India is an initiative by Times Network which calls all the Citizens of India to come out and make a difference. The Network conducted a LIVE Telethon from 6:00pm to 8:00pm on 14th January, across all channels of the network and connected viewers to Opinion and Policy makers, encouraged them to invest more and educated the them about moving to a digital and a less cash economy.
The LIVE Telethon was set in motion & moderated by Faye Dsouza, Editor Magicbricks NOW & Anand Narasimhan, Sr. Anchor & Editorial Consultant at Times NOW and witnessed the participation from eminent personalities like Shri Ravi Shankar Prasad (Union Minister for IT, Law & Justice), Smt. Nirmala Sitharaman (MoS (Independent Charge), Ministry of Commerce & Industry Minister for Commerce), Amitabh Kant (CEO of Niti Ayog), Narayana Murthy (Founder of Infosys), Deepak Parekh (Chairman of HDFC), Sunil Munjal (Joint – MD of Hero Corp), Kunal Bahal (CEO of Snap Deal), Abhiraj Bhal (Co Founder of Urban Clap) and famous author & and motivational speaker Chetan Bhagat. As these eminent personalities or panellist answered the viewers questions related too Remonetisation India.
Commenting on the occasion, Shri Shri Ravi Shankar Prasad – Union Minister for IT, Law & Justice, said, “Demonetization has crippled Terrorism and Maoism in the country. Indians have a passion for technology. India’s push towards digital payments has been remarkable. Digital India, Make in India, Skill India, Startup India are designed to make India an empowered society. India Digital economy is going to be a 1 trillion dollar economy in the coming 5 years.”
While take questions from viewers, Smt. Nirmala Sitharaman – MoS (Independent Charge), Ministry of Commerce & Industry Minister for Commerce, said, “Demonetization hasn’t had any significant impact on jobs recorded. We’re not talking of a completely cashless economy but only saying there should be less cash which is being used. Salute to those who are spreading awareness about digitization.”
Commenting on the campaign, Mr. M K Anand, MD & CEO, Times Network said, “This is the first time any Indian network has done a simulcast on all its channels, and that too unsponsored and without an ad break. Today I am extremely proud that I work for a network which can pursue such an audacious and worthy purpose. India is run by those who watch Times Network channels. We engage, inform and inspire Indians who lead India in every walk. If all Times Network viewers can be convinced to take the Remonetise India pledge, we are certain that India will be on its world beating fast track in just 2 months. We believe we can do that.”
Narayana Murthy – Founder of Infosys, said, “The country agrees with the PM that corruption needs to be reduced. We still have a long journey to make India digital as all the infrastructure needs to be built up for the country to go totally digital. If our banks can replace all the debit/credit cards with Aadhar link, it will become easier and help the country to go fully digital.’’
Amitabh Kant – CEO of Niti Ayog, said, “For people with smart-phones, Bhim App is a great enabler. In India we have taken a huge campaign mode initiative to embed every single account with Aadhaar. 40 crore accounts have Aadhar embedded into them and thus Aadhaar will enable India to technologically leapfrog in many ways and so the challenge for all of us is to spread this movement.”
Deepak Parekh – Chairman of HDFC said, “Majority of the people continue to support this endeavor of the Government. There is a deep conviction that India will emerge as a much stronger force after demonetization. The biggest advantage for homebuyers will be lower interest rates, transparency & no large cash payments and thus we also hope that many developers now move towards affordable homes.”
Sunil Munjal – Joint Managing Director of Hero MotoCorp, said, “For an economy to become digital, reach is important and one must ensure infrastructure is present for this transition. From a company’s point of view, we need to find alternatives to make payments. We also need to watch out for contemporary changes that are taking place across the world and encourage multiple ways of cashless transactions.”
Kunal Bahal – CEO of Snap Deal, said, “Demonetisation has opened up lots of opportunities for us . We have seen a significant increase in cashless payments in smaller cities as about half of all payments are being done in a cashless manner.”
Abhiraj Bhal – Co-Founder at UrbanClap, said, “A large strata of the society is not banked. There are no extra or hidden charges if you are paying digitally because E-commerce firms are right now bearing transaction charges.”
Commenting on the occasion, Famous Author and Motivational Speaker Chetan Bhagat, said, “Cash is a very convenient thing, but at the same time digital payments will come in. Cashless does not mean taking loans. Technology will help people get used to digital transactions. I urge Banks to give more incentives for debit/credit cards.”
In support of the movement and as a part of its own contribution to the goals, Times Network will conduct several on-ground activities like Aadhaar camps, Investor camps and cashless festivals apart from a 360 degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions & educating people about the advantages & benefits of a cash less economy and digital transactions.
