Mumbai: Expanding its digital footprint in the international markets, Times Network, India’s premium broadcast network, has announced a strategic partnership with Airtel TV to launch zoOm in Nigeria.
Offering entertainment to its viewers for more than a decade, zoOm brings engaging, interactive and premium entertainment content through a widespread of offering including Bollywood music, Bollywood news, original shows, trends, lifestyle, and fashion.
Packing real, conversational and multi-lingual entertainment, the network caters to the content preferences of young Indian and South Asian viewers with the launch of zoOm in the region. The channel will be available to all the subscribers of Airtel Nigeria on Airtel TV app. The Airtel TV app is available on iOS and Android.
Jagdish Mulchandani, COO and Executive President, Times Network, “We are very excited for our maiden launch on Airtel Nigeria through Airtel TV. A pioneer in offering the best of Bollywood entertainment, zoOm is a legacy brand that has risen to become India’s one-stop youth entertainment destination. I am confident with this launch, we will cater to the preferences of young Indian diaspora in Africa and offer them an exclusive opportunity to experience the best in class Bollywood and Indian entertainment content”.
Commenting on the partnership, Dinesh Balsingh, Chief Commercial Officer, Airtel Nigeria, said: “Airtel is committed to enriching and enhancing the Airtel TV platform so that it continues to deliver on its mandate of creating laughter, fun, happiness and excitement to our valued customers. This partnership with Times Network is yet another glowing testimony that we will not rest on our laurels even as we continue to implement our plans of making Airtel TV the one-stop platform for everything entertainment, sports and news in Nigeria.”
Bringing an unlimited access to a diverse content library including music videos, LIVE TV, sports, news and more for its registered users, Airtel TV has over a million subscribers and is the fastest growing OTT platform in Africa.
