Times Now is quoting BARC viewership data from towns with a population of over 10 lakh amongst males aged 22 years and above (NCCS AB), to claim a leadership share of 30.7 pc since the time ratings were resumed (week 16, 2022 to week 33, 2023).
The channel has underlined that this slice is the most relevant target group for English News.
*Source: BARC| 10L+| NCCS AB 22+ Males| Wk.16’22 – 33’23, share amongst 6 channels
In the last eight weeks, Times Now is quoting data in the same towns among NCCS AB 22+ and males within this, to stake its claim to leadership share.
*Source: BARC| 10L+| Wk.26-33’23|share amongst 6 channels
In a statement, Times Now questioned recent claims in advertising campaigns by CNN News18 claiming to be #1 by taking ratings data for India 2+ years as a target group. It also spotlighted that CNN News 18’s data set used in the advertisement included India’s rural markets.
Times Network’s contention is that both the 2-14-year-old audience and rural markets are irrelevant as far as English TV news is concerned.
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