English News channel Times Now clocked a viewership of 116 Million on YouTube and Facebook in October (Source: Crowdtangle & Vidooly), surpassing CNN-News18 (105 M), India Today (104 M), NDTV (82 M), and Republic TV (18 M).
The channel’s statement read, “Times Now has been leading the digital space with innovative content formats that seamlessly adapt to the preferences of digitally savvy viewers. With a series of digital-first videos that encapsulate well-rounded insights on every major news story of the day, Times Now garnered over 210 Million views on its digital videos across Facebook, YouTube, Instagram and Timesnownews.com. On Facebook, the channel witnessed a high-decibel engagement, registering 2.35 Million interactions, the highest in the cohort and a total reach of 125 Million for the month of October on the platform. (Source: Facebook Data)”
Rohit Chadda, President & COO – Digital Business, Times Network said, “We are overwhelmed with the viewer’s response as their preferred news destination on digital platforms. The growing reach and engagement on digital are a testament to the viewers’ trust in Times Now. Video has now become the preferred format of news consumption and will only grow further with the launch of 5G. We are committed to expanding our video coverage to cater to all cohorts of users consuming content online.”
The channel further stated that it has been expanding its digital footprint globally with over 50% of views on YouTube from International markets including US, Europe and APAC regions.
