Among the English news channels in Week 10 in the 2+ age group, Times Now claimed 30 percent market share with 1141 TVTs (Television Viewership in Thousands) followed by Republic TV with 29 percent market share with 1114 TVTs. CNN News 18 bagged 15 percent market share with 566 TVTs, India Today Television with 467 TVTs claimed 12 percent market share. Wion bagged 5 percent share with 198 TVTs. BBC World news acquired 4 percent market share with 167 TVTs. Mirror Now with 93 TVTs claimed the 2 percent market share. India Ahead, NewsX, and Times Now World claimed 1 percent of the market share with 40, 27, and 23 TVTs.
Times Now claimed the top spot among the 15-60 age group with 699 TVTs claiming 30 percent market share. Republic TV with 633 TVTs claimed the 27 percent market share. India Today Television with 321 TVTs bagged 14 percent market share followed by CNN News18 which claimed 13 percent share with 310 TVTs. Wion with 144 TVTs acquired 6 percent share followed by BBC World News which claimed 5 percent market share with 126 TVTs. Mirror Now took 3 percent share with 71 TVTs. India Ahead and NewsX claimed one percent market share with 17 and 14 TVTs respectively.
MK Anand, MD & CEO, Times Network said, “The last two years have been extremely tough, with the pandemic transforming the world. People’s lives changed dramatically altering consumer behavior across all categories, be it food, fashion, holidays, entertainment or news consumption. The news space saw an added disruption with alleged malpractices unearthed in the ratings system impacting viewer sentiment. All in all, there was trepidation when approaching the date, as to how News consumption has changed and how that would impact our shares. We are happy to note that our efforts to keep up with changing consumer preferences has been reciprocated by viewers. Times Now has seen a marked increase in Reach and Time Spent and our Gross Ratings has increased by 20%, vis a vis our performance in 2020 when the ratings were suspended. With renewed consumer appetite for news, the comparative ratings have been shaken up with Times Now shining as the true leader. Our Reach has increased across the Universal TG of 2+, which is an indicator of good health. Besides this, we are stronger in Prime Time than before, and are also showing a marked preference by the reigning TG of 15-60 years. Besides this, Hindi is an important space that we are watching and are happy to see the changes in rankings in that space and welcome the new leader, TV9 Bharatvarsh. Two of the top 3 HNCs being non legacy players is an indicator that the Hindi news viewer wants change. Our attention is now going to be on putting Times Now Navbharat into the top set asap.”
