Mumbai: Championing pertinent causes of national interest, TIMES NOW has been the change agent through its powerful campaigns including #EndVVIPRacism (Lal batti) and #PathToLife, which has positively impacted policy decisions. Following recent cases of police brutality gaining prominence during the nationwide lockdown, India Stands for Humane Policing, TIMES NOW’s special initiative to raise awareness on police-led violence against the innocent witnesses efficacious impact, leading to the arrest of 4 policemen in the Tuticorin custodial death case.
TIMES NOW dedicated 7 days of unflinching coverage with over 20 hours of LIVE reporting on the case demanding action from authorities. At the forefront of tracking every movement and observing every development, TIMES NOW with more than 10 prime time debates across all its flag ship shows including Blueprint Explosive Exclusive, Newshour@9, Newshour@10 and India Upfront presented a non-stop investigative reportage of the custodial deaths and was the first news channel to break the most critical evidence, CCTV footage of Jeyaraj and Bennix’s shop. Reflecting the nation’s voice, TIMES NOW also led multiple public connect segments with more than 2 hours of viewer connect segments. On social media, the channel led a massive consumer engagement drive with people pledging their support with #HumanePolicing placards and messages.
With an unwavering focus on bringing these incidents to the fore, India Stands For Humane Policing, seeks to end to the coercion and brutality and assert an attitudinal shift in handling public by police and raise accountability from relevant authorities.
https://www.youtube.com/watch?v=D6RIcypjvv8
