Times Now Navbharat announced that it has emerged as the fastest-growing channel in the Hindi News Category, driven by its prime-time shows News Ki Pathshala and Sawal Public Ka. The channel has claimed 115pc increase in TVTs in the prime-time band. The channel has also achieved a growth of 90pc in its video views on YouTube and Facebook in FY 21-22.
Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now Navbharat, said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”
On prime-time band, the channel’s 9 pm show News Ki Pathshala has registered a growth in its TVTs with 158pc increase (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18’22 Vs Wk.13’23, WD 2100-2200hrs). The channel further stated that the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11pc market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs).
As per the Crowdtangle data (Source Youtube : Vidooly , Facebook: Crowdtangle), ‘News Ki Pathshala‘ anchored by Sushant Sinha has garnered 92 Million views on Facebook and 32 Million views on YouTube in March.
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