MUMBAI: Ad agency ting has re-imagined WiseLife’s brand identity. Following its pitch on the busines based reality show ‘Shark Tank India Season 3’, WiseLife a yoga apparel and accessories brand, has undergone a transformation.
ting has worked closely with WiseLife to translate its philosophy of balance, self-discovery, and conscious living into a brand system that feels both purposeful and premium. From the logo and packaging to the brand’s digital presence, every touchpoint has been designed to capture the balance between form and flow, guiding individuals toward self-discovery.
The new identity has been crafted after the WiseLife’s feature on Shark Tank India and the team incorporated feedback from the Sharks, redefining the brand experience to strengthen trust, widen appeal, and set the stage for the brand’s next chapter.
“Working on an identity refresh is always exciting. The business and the brand have been on a journey and come with a lot of learnings. Our role was to ensure WiseLife evolves while staying grounded in its purpose, resonating with audiences both existing and new, and ultimately benefiting the business. This partnership went beyond a cosmetic refresh”, said Shruti Dhadda, Chief Creative Officer & Partner at ting.
“At WiseLife, we’ve always believed in building a brand that truly reflects our values and connects deeply with our community. Partnering with ting was all about streamlining our identity with clear guidelines. This revamp is not just about design; it’s about creating consistency, clarity, and a stronger foundation for the brand as we grow”, said Prateek Kedia, founder, WiseLife
This refresh invites every individual to move with meaning, live with intention, and carry the essence of yoga into their lives. When you step onto the mat, you step into the WiseLife. That is the brand’s message.
