Mumbai: In a major strategic shift, TKIL Industries Pvt. Ltd (formerly thyssenkrupp Industries India) is now under Indian ownership with new investors Paharpur Cooling Towers and Protos Engineering. The company is undergoing a comprehensive rebranding, partnering with Chlorophyll to develop a new brand identity following a thorough multi-agency selection process.
Recognizing the challenge of rebranding a company with multiple name changes, TKIL Industries Pvt. Ltd will leverage Chlorophyll’s expertise to craft a brand that reflects the company’s renewed vision and values.
Vivek Bhatia, CEO and MD, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), shared his thoughts, saying, “This partnership marks a significant milestone for us as we step into a new era under Indian ownership. We have full confidence that chlorophyll, with their impressive track record, will guide us in shaping a brand identity that honors our heritage and propels us toward an ambitious future.”
Priti Gandhi, General Manager, Communications, TKIL Industries Pvt. Ltd. (formerly known as thyssenkrupp Industries India Pvt. Ltd.), commented, “Our collaboration with chlorophyll is a strategic step in aligning our brand with our evolving business objectives. Together, we are focused on redefining our identity in a manner that deeply resonates with our stakeholders, highlighting our dedication to innovation and excellence.”
Kiran Khalap, co-founder and MD, chlorophyll, said, “This assignment is both a privilege and a challenge. We have rebranded over 100 corporate brands, but in this case, the new direction must resonate with both internal AND external stakeholders, current AND prospective. This promises to be an exciting journey of collaboration”.
Vidya Damani, chief strategist and business head, chlorophyll added, “I am thrilled that we have been entrusted with the rebranding exercise at one of the most pivotal points. It’s an honour to craft a new narrative that will resonate deeply, embodying the essence of the storied legacy and future aspirations.”
