Mumbai: Tonic Worldwide has appointed Nishant Gopalia as Senior Vice President – Media & MarTech. Based out of the agency’s Mumbai office, Nishant brings over 18 years of experience in the digital media landscape and a strong track record of success in both agency and brand environments.
In his most recent role with Viacom18, Nishant led the digital media unit for their sports vertical, managing campaigns for high-profile events such as the FIFA World Cup, IPL, and BCCI Cricket tournaments. His prior agency experience includes key roles at GroupM, PHD, and Performics, where he honed his expertise across sectors like Entertainment, OTT, FMCG, Banking, and D2C categories.
Nishant Gopalia expressed his enthusiasm for his new role, “I am excited to join the talented team at Tonic Worldwide. The agency is known for its strong association with leading brands, and I am looking forward to driving the media practice alongside exceptional talent and strategic partners. Our goal is to deliver media solutions that not only drive results but also help our clients meet their marketing and business objectives.”
Chetan Asher, Founder & CEO of Tonic Worldwide, welcomed the appointment, “We have been in the process of taking steps to strengthen our media practice and build a stack of MarTech tools that can enhance value for brands in an increasingly ROI-driven world. Nishant brings in a unique blend of agency-driven expertise and a deep understanding of brand needs, making him the perfect leader to steer our media unit with rigor and vision, to drive breakthrough innovations and growth.”
