MUMBAI: Torrent Pharmaceuticals has launched a multilingual campaign called #ThodaZyadaNutritionHarRoz to introduce Shelcal Total. This is an adult nutrition supplement powder that aims to expands its flagship Shelcal brand into the growing Nutrition segment.
Video brief:
Your body does so much – juggling work, home, workouts, and endless responsibilities. But is it getting the nutrition it truly needs every day?
Introducing Shelcal Total, your daily nutrition supplement that helps you keep up with your daily routine by giving your body #ThodaZyadaNutritionHarRoz .
Packed with Proteins, Multi-Vitamins & Minerals and Prebiotic, Shelcal Total gives multi-benefits that it explains can help bridge the nutritional gap.
✔️ Bone, Joint & Muscle Health
✔️ Energy
✔️ Immunity
✔️ Gut Health
✔️ Skin, Brain & Eye Health
The product is available in two flavours – Vanilla and Dark Chocolate.
“India is facing a growing nutrition gap driven by lifestyle changes, poor dietary habits, and rising stress levels — all of which contribute to deficiencies across age groups. As health awareness increases and more adults are in need of convenient holistic nutrition, the demand for trusted, convenient solutions is only accelerating. Shelcal® Total is our answer to that need — a science-backed, great-tasting supplement that makes comprehensive daily nutrition more accessible and easier to adopt, while upholding Shelcal’s long-standing credibility and consumer trust,” said Amal Kelshikar Chief Commercial Officer, India Business, Torrent Pharma.
Shelcal Total is a daily supplement combining high-quality protein, essential vitamins, minerals, and functional nutrients to support bone, muscle and joint health, energy, immunity, gut health, brain health and skin health —addressing the everyday nutritional gaps faced by modern Indian adults. Formulated with vegetarian-origin ingredients, Shelcal® Total contains no added sugar, artificial colours and flavours, making it suitable for health-conscious adults managing their calorie intake. Each serving delivers targeted nutrients including calcium, magnesium, vitamin D3 and K2 for bone strength, most notably, it has glucosamine and bamboo shoot extract for joint health, —another often overlooked area in mainstream nutrition.
“Through the years, I have observed that the challenge most Indian adults, particularly those over 30, face aren’t just individual nutrient gaps, but how these interconnected deficiencies affect bone density, muscle mass, and joint mobility. Shelcal Total has comprehensive approach with nutrients to addresses the common prevalent deficiencies, even beyond bone and joint health. For busy professionals and aging adults who struggle to meet their nutritional needs through diet alone, this is a practical, science-backed solution due to its multitude of nutrients to help fulfil required RDA,” said certified nutritionist Nmami Agarwal.
The launch comes at a pivotal time for India’s nutrition supplements market, which stood at $42.97 billion in 2024 and is projected to grow at a CAGR of 8.1% through 2030. Powdered supplements account for nearly 38% of the market, preferred for their bioavailability and ease of daily integration.
Shelcal Total is now available in 200 gm and 400 gm packs in Vanilla and Dark Chocolate flavours across retail pharmacies, modern trade, and e-commerce platforms, including Amazon, 1mg, Flipkart, and PharmEasy.
