New Delhi: Trailytics, a in data analytics solution, has been entrusted with the eCommerce analytics and marketing strategy for the Allana Group’s upcoming launch of Bowlers, a premium range of pet food products. This strategic partnership aims to establish Bowlers as a formidable player across key eCommerce platforms, leveraging data-driven insights and targeted marketing campaigns to drive growth.
The Allana Group, renowned for its expertise in manufacturing and exporting a diverse range of consumer products, including Frozen & Chilled Halal Meat, Fruit Pulps, Coffee, and Cereals, is now venturing into the pet care industry. Bowlers’ product line includes a variety of offerings, such as dried dog food, pet treats, natural bone products, and meat jerky. The range also features Nutrimax, a premium yet affordable dog food line, and Rawhide chews designed to promote dental health in pets.
Recognizing the importance of leveraging data and technology in today’s competitive eCommerce landscape, the Allana Group has partnered with Trailytics to guide its digital strategy. Trailytics will provide a comprehensive suite of services, including advanced analytics, Root Cause Analysis, tailored marketing campaigns, and channel optimization to ensure a seamless and impactful launch.
The collaboration represents a significant milestone for both companies. With Trailytics at the helm of eCommerce analytics, Bowlers’ launch strategy will be underpinned by in-depth market research and consumer insights. Personalized marketing campaigns will target diverse customer demographics, ensuring Bowlers’ unique value proposition resonates with pet owners across India.
Speaking about the partnership, Anirudh Varshney, Founder and CEO of Trailytics, shared:
“We are thrilled to collaborate with the Allana Group on the Bowlers launch. Our focus will be on delivering actionable insights and impactful marketing strategies to make this launch a resounding success. This partnership reflects our shared commitment to innovation and creating meaningful connections with consumers.”
The Allana Group sees this partnership as pivotal in its journey toward digital transformation. Bowlers’ entry into the pet care market highlights the group’s dedication to innovation and adaptability in a dynamic and evolving marketplace.
This end-to-end mandate includes optimizing operations across leading eCommerce platforms, improving consumer engagement, and enhancing conversion rates. By ensuring a seamless integration of Bowlers into the digital marketplace, Trailytics aims to establish the brand as a trusted name in the pet food industry.
As Trailytics continues to expand its footprint, partnerships like this underscore its ability to solve complex challenges across industries and deliver results that drive business success. The launch of Bowlers marks the beginning of an exciting chapter for the Allana Group and Trailytics, setting the stage for a game-changing presence in the eCommerce-driven pet care sector.
