Mumbai: TRENDS has teamed up with Mirchi, India’s leading multi-format music and entertainment brand, to unveil one of the most unique wedding season campaigns of the year — ‘Tumne Maari Entry’. Unlike traditional wedding campaigns that focus on brides, this initiative puts the spotlight on wedding guests, giving them a chance to dress their best, make a grand entrance, and steal the thunder this wedding season.
Live across 16 key markets — Bangalore, Mumbai, Chandigarh, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Surat, Jodhpur, Baroda, Patna, Rajkot, Nagpur, Indore, and Delhi — the campaign invites women across India to create the grandest, filmiest, most attention-grabbing wedding entry ever. Combining glamour with fun and theatrics, the campaign taps into a cultural truth: guests deserve their moment too.
A Campaign That Lets Guests Steal the Spotlight
This season, TRENDS and Mirchi are shifting the spotlight from brides to everyone attending the wedding — celebrating individuality and personal style. The campaign encourages women to plan dramatic, show-stopping wedding entries that become the highlight of the event and social media.
One lucky participant will win her dream wedding entry, executed by Mirchi, complete with:
- Trendiest Occasion Wear styling by expert fashion curators
- A grand limousine arrival
- A full red-carpet Bollywood-style moment
- High-drama production
- A ₹1 lakh shopping voucher from TRENDS
How to Participate
Participants can enter through just two steps:
- Visit a TRENDS store and shop the latest Occasion Wear collection. Customers receive an instant ₹501 off on purchases worth ₹2499.
- Create an Instagram Reel showcasing their idea of the most dramatic, viral-worthy wedding entry — be it a dance step, a punchline, or a stunning fashion moment — and tag Mirchi & Trends.
RJ Naved Leads the Buzz
Driving nationwide excitement, the campaign is powered by the immensely popular RJ Naved, whose humorous storytelling and viral sketches — including the relatable “Mera Thunder Chura Liya” prank — are amplifying engagement across radio, Instagram, and digital platforms.
With ‘Tumne Maari Entry’, TRENDS and Mirchi reshape the traditional wedding narrative by celebrating the best guest. Blending fashion, pop culture, and entertainment, the campaign creates a unique cultural moment that resonates with today’s consumers — who want style, confidence, and a little drama to go with their festive celebrations.
