Millet snack enterprise Troo Good has picked creative agency Wunderman Thompson as its advertising agency. Wunderman Thompson, as part of its mandate, will spearhead comprehensive advertising campaigns and promotional initiatives for Troo Good, strategically conveying the brand’s ethos to its target audience while fortifying and perpetuating the brand’s market standing.
Under the terms of the mandate, Wunderman Thompson will assume responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms. The agency’s role encompasses the development of communication and creative frameworks, ensuring the brand’s messaging resonates with consumers.
Wunderman Thompson will orchestrate Troo Good’s inaugural campaign, spotlighting the brand’s attributes of taste, nutrition, and affordability.
Troo Good had invited agencies nationwide and following a rigorous shortlisting process, Wunderman Thompson emerged triumphant among 43 participating agencies.
Troo Good has expanded its footprint from 15,000 to 30,000 outlets within the past six months and presently operates six state-of-the-art factories. The brand’s reach extends across Telangana, Andhra Pradesh, Chhattisgarh, Odisha, Karnataka, Uttar Pradesh, and Jharkhand.
Raju Bhupathi, Founder and CEO, Troo Good, said, “Troo Good has seen exponential growth since inception. We are making heavy investments in brand building and retail to further expand on that momentum and are exploring the utilisation of all possible channels to highlight the benefits of millet-based snacks to consumers and make them aware of our affordable and healthy offerings. As a means of achieving this, we have assigned our advertising mandate to one of the top agencies in the country, Wunderman Thompson, after a detailed shortlisting process. We see a strategic fit and a professional alignment in this association that will help us accomplish our marketing goals.”
Vijay Jacob Parakkal, Managing Partner at Wunderman Thompson, said, “We are delighted to partner with the new exciting millet brand Troo Good. Our strategy weaves affordability and nutritional excellence into Troo Good’s brand story. By amplifying the brand’s unique selling proposition, we are poised to deliver a compelling narrative that not only captures attention but also reinforces Troo Good’s market distinction.”
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