TTK Prestige, a pioneer in kitchen appliances, marks 75 years of its Prestige Pressure Cooker with a heartfelt TV commercial, “Celebrating 75 Saalon Ka Pyaar,” honoring its legacy and symbolizing love, trust, and family traditions for Indian households.
The TVC, created by DDB Mudra, follows a family preparing their grandmother’s beloved Biryani recipe using various Prestige Pressure Cooker models, emphasizing its generational significance in upholding family traditions. The ad beautifully depicts how Prestige continues to preserve cherished family customs for the future.
The commercial features five pressure cookers from the brand: Flip On Triply, Triply Pressure Cooker (OL), Svachh Hard Anodised Pressure Cooker (OL), Nakshatra Alpha Svachh (IL), and Nakshatra Duo Plus Svachh (IL), embodying the heart of 75 years of Prestige Pressure cooker with love, tradition, and reliability.
Speaking about the occasion, Mr. Ankur Agarwal- General Manager, Marketing, TTK Prestige said, “75 years of Pressure Cookers is a monumental milestone for us. It all began with a vision driven by innovation and commitment to quality. Our journey started with the introduction of our pressure cooker, transforming the way homemakers cooked nationwide. Over the years, we’ve relentlessly pushed the boundaries of innovation, enhancing the pressure cooker with revolutionary features, and setting new industry standards. As generations evolved, so has the Prestige Pressure Cooker, becoming an indispensable part of every household. Our brand film captures this profound evolution. We are committed to modernization and creating cherished memories through our innovative products.”
Watch the 75 years of Prestige Pressure Cooker -“Celebrating 75 Saalon Ka Pyaar” below:
Youtube link –
