New Delhi: Kolkata Knight Riders (KKR) are taking fan engagement to the next level with Knight Bite, an exciting new long-term initiative designed to bring fans closer to their favourite players through the universal love of food.
In a groundbreaking partnership, KKR has teamed up with TTK Prestige, India’s leading kitchen appliances brand, to launch #Let’sGetCooking with Knight Bite—a five-episode digital series that premiered on March 30. Hosted by celebrity chef Kunal Kapur, the series gives fans an exclusive, behind-the-scenes look at KKR players as they cook, chat, and take on fun kitchen challenges. Fans will experience a different side of their favourite cricketers while enjoying a mix of food, camaraderie, and playful competition.
“Our partnership with TTK Prestige is more than just a collaboration – it’s a celebration of Indian culture and the shared passions that unite our fans beyond cricket,” said Binda Dey, Group Chief Marketing Officer of Knight Riders Sports. “Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. Knight Bites is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series—it’s a way to showcase our players’ personalities beyond the field while celebrating something that brings us all together: the love of food.”
Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, expressed his excitement about the collaboration: “Cricket and food have a way of bringing people together, and Knight Bite is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences—just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it.”
In India, cricket is more than just a sport; it’s an emotion. And like food, it has the power to unite people across cultures and generations. Knight Bite merges these two passions, offering fans a rare, unfiltered glimpse of KKR players beyond the cricket pitch. With TTK Prestige’s cutting-edge kitchen appliances, the show transforms cooking into an entertaining experience full of humour, teamwork, and friendly competition.
Looking ahead, KKR plans to expand this platform into a year-long program that will include special events, workshops, and exclusive merchandise for select fans. Stay tuned as #KnightBite and more exciting fan-focused content unfold this season, offering fresh ways to celebrate KKR—both on and off the field!
