Bengaluru: Tuco Kids, a personal care brand created exclusively for children aged 3 to 13, has launched its latest campaign featuring filmmaker and choreographer Farah Khan. Titled “Would You Let Your Child…?”, the campaign seeks to spark a cultural conversation around the common yet overlooked parenting practice of using adult skincare products on children.
The campaign film uses provocative, relatable scenarios to question parental choices. It opens with questions that instinctively invite refusal—whether a child should hold a beer, sit behind a steering wheel or get married—before pivoting to its central message: “Toh ek second… iske liye answer hai NO. Toh phir adult skincare? Woh kaise haan ho gaya?” The narrative positions adult skincare use on children as a habit that deserves similar scrutiny.
Farah Khan appears in the film as a candid, hands-on mother of three, bringing authenticity and humour to the storytelling. Her interactions with her real-life cook, Dilip, add an element of everyday relatability, with light-hearted exchanges leading to the campaign’s defining moments. In a behind-the-scenes segment that has resonated widely with parents, Farah is seen jokingly chasing her manager with a chappal, saying: “Arre yaar… Yeh brand mere bachche jab chhote the tab laana chahiye tha. Teen-teen bachchon ka ab teenage khatam hone aaya hai, aur tu ab yeh brand laa raha hai” — a sentiment reflecting the frustration many parents feel about the lack of dedicated skincare solutions for children.
As the film progresses, it highlights the core insight that children’s skin is more delicate and requires gentler, age-appropriate formulations, especially given constant exposure to sun, sweat, pollution and outdoor activities. The campaign also showcases Tuco’s product portfolio, including the Dull Skin Kit and Tangled Hair Kit, formulated with ingredients such as reetha, amla, turmeric and kesar, and certified by dermatologists and pediatricians.
Commenting on the campaign, Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids, said, “Farah’s authenticity is exactly what this campaign needed. She’s not reading from a script, she’s speaking as a mom who wished better options existed for her own kids. That frustration, that ‘why didn’t this exist sooner’ feeling, is what every parent experiences when they discover Tuco. This campaign is about starting an honest conversation about what we’re putting on our children’s skin.”
The campaign will be amplified through a 360-degree digital rollout across social media and influencer platforms, supported by creator collaborations and high-visibility content.
Founded in 2023, Tuco Kids currently serves over five lakh families across India and has grown tenfold over the past year. Backed by RTP Global, Fireside Ventures, Whiteboard Capital and MG Investments, the brand offers a comprehensive portfolio across skincare, hair care, body care, sunscreens, mosquito repellents, kids’ makeup, deodorants and curated gift packs. All products are formulated in-house using natural, time-tested Indian ingredients, certified by dermatologists and paediatricians, and packaged in 100% landfill- and ocean-reclaimed plastic.
