New Delhi: TukTuki, a homegrown vertical-format-only micro-drama mobile entertainment apps, has achieved a major milestone — crossing 100,000 downloads within weeks of its launch. The platform’s unique format of two-minute episodes has quickly resonated with mobile-first audiences across the country, underscoring the growing demand for short-form, high-quality storytelling in India.
“This milestone is a testament to the power of authentic storytelling and the appetite for fresh, family-friendly content in India. What truly accelerated TukTuki’s growth is our commitment to variety in content, the freshness of our narratives, a rewarding referral programme, and an ultra-affordable episode unlocking at just ₹29. We are thrilled to see TukTuki become a part of people’s daily entertainment routines, whether during a commute, a chai break, or winding down at night,” said Anshita Kulshreshtha, Founder of TukTuki Entertainment.
India’s New Obsession: Micro-Dramas on the Go
TukTuki’s distinctive storytelling model — one-hour films broken into 1-3-minute episodes — has introduced a fresh binge-watching experience designed for modern, on-the-move lifestyles. With no mandatory logins and a seamless, clutter-free interface, the app has seen strong traction in Tier 2 and Tier 3 cities, appealing to viewers seeking quick, engaging, and relatable entertainment.
Affordable Entertainment for All
In a bid to democratize access to premium storytelling, TukTuki allows users to unlock episodes at just ₹29, offering unlimited access to all current and upcoming series. This value-driven model ensures that high-quality, original entertainment remains affordable and accessible to audiences across India.
Top 5 Most-Watched Series on TukTuki
- Kidnapped – A gripping thriller that keeps viewers on edge with every twist.
- Meri Biwi Ki Shaadi – A hilarious take on marital chaos and unexpected revelations.
- Chalte Phirte Rishte – A heartfelt family drama about pride, redemption, and the true meaning of love.
- My Husband’s Secret Wife – A suspense-packed story filled with secrets and emotional turns.
- Kaju Katli – A raw, slice-of-life Indian love story that blends heart, grit, and emotion.
What’s Next for TukTuki
Building on its early success, TukTuki plans to expand into regional storytelling, with upcoming releases in Bengali, Marathi, Gujarati, and other Indian languages. Future content categories will include sports dramas, mythology-inspired stories, and slice-of-life narratives, all told through the app’s signature micro-drama format.
With its innovative approach to storytelling, affordable access, and growing community of viewers, TukTuki is rapidly emerging as India’s new favourite destination for mobile entertainment — redefining how the nation watches stories, one short episode at a time.
