Mumbai: TUMI, an international travel and lifestyle brand, has announced the appointment of renowned Chinese actor Wei Daxun as its new Asia-Pacific Brand Ambassador. The announcement comes on the heels of the opening of TUMI’s new flagship store in Shanghai earlier this month, underscoring the brand’s commitment to global expansion and strengthening its connection with the modern traveller.
Wei makes his official debut as Brand Ambassador in the third and final chapter of TUMI’s 19 Degree Lite “Uncompromisingly Light” campaign. The campaign, directed by David Pun and shot by acclaimed photographer GK, highlights innovation and the freedom of movement through the lens of those constantly on the move.
The visuals capture the quiet intensity of Wei’s lifestyle as he navigates between cities, sets, and moments in transit, with TUMI as his trusted travel companion. The 19 Degree Lite collection provides ultra-lightweight adaptability for every journey, while the Alpha Bravo Navigation Backpack delivers the durability and functionality he relies on as a global traveller.
“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” said Victor Sanz, Creative Director, TUMI. “He is a true reflection of the modern global traveller: intentional, dynamic, and always in motion.”
Expressing his excitement, Wei Daxun said, “It’s an honour to join the TUMI family. I’ve long admired the brand’s dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do.”
