New Delhi: Tupperware India celebrates 25 years of operations in India and 75 years globally with a new campaign ‘Choose Good Every Day’.
The new campaign entails Tupperware’s brand manifesto which is a reinforcement of qualities of trust and goodness and aims to nurture a better future for families, communities and the planet every day. Tupperware continues to design products that are durable, high-quality, offer life-time warranties and are made to keep food fresher, longer and to be reused for years to come. From the start, these designs have been rooted in sustainability – from Earl S. Tupper’s signature seal that was uniquely designed to lock in freshness, to today’s modern Eco Water Bottle and Trendy Cups, which replace single-use plastics. In addition, Tupperware Brands also received the issuance of a U.S. patent for PONDS (Passive Orbital Nutrient Delivery System) a unique device designed to grow vegetables in low earth orbit with minimal maintenance which allows the company to use this knowledge to enable consumers around the world to reduce their impact of single-use plastic and food waste through the use of its environmentally responsible products. The newly launched campaign ‘Choose Good’ is a reinforcement of what Tupperware has stood for in the past 25 years.
Since its inception in India, Tupperware has been manufacturing in India way before the ‘Make in India’ term was coined. The brand has also turned millions of Indian women into financially independent entrepreneurs. Over the last 25 years, the brand has invested in igniting global communities, especially women, to realize their best selves through opportunity, enrichment, celebration, and above all else, uplifting relationships.
To build a better connection with customers, strengthen its presence amongst the youth and leave a greater impact on the consumers, Tupperware will increase its focus on digitally and socially driven promotions. In 2020, Tupperware collaborated with budding chefs and influencers to harness that goodness and innovation of the brand across the country. The company, in the past 25 years, has reached various milestones.
While the seeds of its expansion were sown in 2020, in this year Tupperware will take the new channels to greater heights along with entering into steel, glass, porcelain and melamine. Post the Covid-19 outbreak, Tupperware has increased focus on in-house dining via its range of cookware & serve-ware products. The brand has seen a positive turn in the kitchenware category and increase in Dry Storage conservation range as well. The trend is expected to continue well in 2021. Tupperware will also focus more on investing in technology-oriented solutions and focus on the core direct selling business.
“Customer trust has always been our core focus. In 2021, we wish to go beyond to build this trust further and nurture goodness of our products across all towns and cities of India to make lives easier and better. Tupperware has been at the heart of human relations since it came into existence and today, with our continued focus on innovation and sustainability, we want to empower the consumer in making the right decision and in choosing good every single day. We aim to promote conscious consumerism and encourage healthy living for all,” said Deepak Chhabra, Managing Director, Tupperware India.
“2021 is going to be a critical year for us because of the changing environment. In the midst of the Covid-19 outbreak in 2020, we introduced various new products and new sales channels like physical stores, social selling, e-commerce and kiosk models. So we foresee taking these new innovations to glorious heights via our best-in-class products and go beyond offering just kitchen experiences to our customers,” he added.
