Mumbai: In a significant acknowledgment of its digital innovation, TV9 Digital has been featured in an official Google case study for its successful implementation of Google One-Tap Sign-In, a feature designed to provide users with a seamless and secure login experience.
The case study highlights how TV9 Digital leveraged the One-Tap feature to drastically improve sign-up conversion rates, minimize drop-offs, and provide instant, frictionless access to personalized news content. The move is part of the network’s ongoing digital strategy aimed at enhancing user experience through advanced technology.
Google noted, “The implementation of Google One Tap sign-in resulted in a rapid acquisition of over 200,000 user registrations within 60 days, significantly accelerating TV9’s first-party data collection. This streamlined user experience reduced friction, enhancing reader trust and satisfaction.”
The recognition underscores TV9 Digital’s strategic focus on driving innovation in digital news consumption. As India’s fastest-growing digital news platform, TV9 Digital recorded a remarkable 138 million unique visitors in March 2025, according to ComScore data.
Raktim Das, Chief Growth Officer, TV9 Network, expressed pride in the recognition, “Being recognized by Google in a global case study is a proud moment for us. It underscores our commitment to combining journalism with cutting-edge technology to deliver a superior experience to our digital audience.”
He further added, “Google’s partnership on Google One Tap has been instrumental in our user acquisition strategy, delivering a seamless sign-up experience. The resulting 200,000 registrations in 60 days demonstrate the immense potential of this collaboration. We see this as a significant opportunity to further leverage this partnership for enhanced audience engagement and first-party data growth.”
The case study further outlines the fact that the “enriched first-party data empowers TV9 to cultivate deeper relationships with its audience through personalized newsletters and recommendations. This data-driven approach not only strengthens reader loyalty but also unlocks new revenue streams, including personalized alerts and potential membership offerings. By gaining a comprehensive understanding of its audience, TV9 aims to solidify its position as a trusted news source and deliver a richer, more tailored news experience in an era where reader engagement is paramount”.
