Bengaluru: TVS Motor Company has unveiled a new campaign for its flagship electric scooter, TVS iQube, celebrating its growing adoption among Indian families and strengthening its positioning as “India’s Favourite Family EV.”
The campaign marks one of the brand’s largest television-led initiatives, with a high-impact rollout across marquee platforms including the Indian Premier League and cinema, aimed at driving nationwide reach across diverse consumer segments.
Built on themes of trust, scale, and everyday relevance, the campaign highlights the emotional connection shared by over 850,000 families with the TVS iQube, which has emerged as a key contributor to India’s evolving electric mobility landscape.
Commenting on the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company, said, “We have always believed that meaningful innovation is rooted in the customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression of that journey, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through television, including marquee platforms like the IPL, we are confident it will resonate deeply with audiences and further accelerate EV adoption across the country.”
The campaign film brings to life the everyday utility of the scooter, capturing its role across multiple touchpoints—from school runs and office commutes to shared family moments. Through relatable storytelling, it showcases key features such as pillion backrest, hill hold assist, smart connectivity, large under-seat storage, and low running costs.
Anchored in the message, “Behind every person’s journey, is an entire family. And behind every happy family – is a TVS iQube,” the campaign positions the scooter as an integral part of modern Indian households.
The TVS iQube is built on three core principles—power of choice across range and features, peace of mind through safety and reliability, and simplicity of operation—aimed at making electric mobility more accessible. The product is currently available across 1,000+ cities and over 3,300 dealerships in India.
