New Delhi: Indian Broadcasting Foundation (IBF), a body that represents television broadcasters, elected Uday Shankar, chief executive officer of Star India, as its president at its 15th annual meeting on Wednesday.
Shankar takes over from Man Jit Singh, president of Sony Pictures Home Entertainment. Singh had held the position for the past two years.
“I am privileged to be trusted by the members of IBF to lead the industry body at a critical juncture when the industry needs to leap to the next level by working collaboratively with the government and other stake holders,” said Shankar.
The IBF board also elected Punit Goenka, managing director and chief executive of Zee Entertainment Enterprises Ltd, as vice president—measurement. “Punit Goenka would have been my personal preference for the President’s role since I have already done a stint as IBF president. However, in view of Punit’s existing commitment to BARC (Broadcast Audience Research Council), he proposed that I hold the reigns at IBF,” said Shankar.
Earlier, Shankar had held the position from 2010 to 2012.
In other appointments, N.P. Singh, chief executive of Multi Screen Media Pvt. Ltd, was appointed vice president—distribution, while Rajat Sharma, chairman and editor-in-chief of India TV, was named vice president—strategic affairs. Rahul Johri, executive vice-president of South Asia at Discovery Networks, was elected the treasurer.
