Mumbai: Ultra Jhakaas, a Marathi OTT platform, is marking Marathi Bhasha Gaurav Din with an exciting lineup of new content. The platform continues to showcase the rich heritage of Marathi cinema while expanding its repertoire of films, web series, and exclusive originals. As a prominent player in regional OTT, Ultra Jhakaas is committed to bringing high-quality, culturally rich content to audiences around the world.
Since its inception, Ultra Jhakaas has become the go-to destination for Marathi entertainment, experiencing significant growth and engagement. With an impressive viewer retention rate—averaging 80% of viewers completing movies and web series—the platform has solidified its position as a key player in the regional OTT space.
The platform has seen substantial growth, particularly in Maharashtra, Goa, Gujarat, Karnataka, Madhya Pradesh, as well as in international markets across South Asia, the Middle East, UK, USA, and Africa. Comedy remains the most popular genre on the platform, followed by romantic, family drama, thriller, and action. Ultra Jhakaas offers a diverse range of films, from classic black-and-white films from the 1950s to contemporary hits featuring iconic Marathi actors such as Ramesh Deo, Ashok Saraf, Laxmikant Berde, Mahesh Kothare, Nilu Phule, and Jayashree Gadkar.
Timeless classics like Mosambi Narangi, Painjan, Dekhani Bayko Namyachi, Ek Daav Bhutacha (old), Baap Majha Bramhachari, and Ina Mina Dika continue to resonate with audiences. The growing demand for original content, especially among younger viewers (aged 24-34), is reflected in the success of platform-exclusive web series like IPC and Saubhagyawati Sarpanch.
“We are proud to celebrate Marathi Bhasha Gaurav Din through the power of cinema and storytelling. Marathi movies, plays, and original content not only preserve our cultural heritage but also inspire new generations,” said Sushilkumar Agrawal, CEO of Ultra Media & Entertainment Group.
Unveiling a Stellar Content Lineup for 2025
Ultra Jhakaas is all set to further elevate Marathi entertainment in 2025 with a diverse slate of content that promises to engage audiences with thrilling narratives and powerful storytelling:
- Raakh (Crime Thriller Web Series): A gripping tale centered around crime and police investigations.
- Khotachiwadi (Supernatural Thriller): A haunting mystery set in a traditional Maharashtrian wada.
- IPC Season 2 (Courtroom Drama): A high-intensity legal drama with unexpected twists and courtroom intrigue.
- Saubhagyawati Sarpanch Season 2: A bold narrative exploring women’s empowerment in rural politics.
In addition to these original series, Ultra Jhakaas will also introduce a digitally remastered collection of Marathi classics, ensuring that iconic films remain accessible to new generations of viewers.
“Marathi cinema has always been rich in content, depth, and cultural significance. As Ultra Jhakaas continues to grow, our mission is to empower Marathi filmmakers and bring diverse narratives to the forefront. This Marathi Bhasha Gaurav Din, we recommit ourselves to preserving and promoting our language through quality content, reaching audiences across the globe,” said Rajat Agrawal, COO & Director of Ultra Media & Entertainment Group.
With over 4,000 hours of premium Marathi entertainment, Ultra Jhakaas continues to push the boundaries of original storytelling. The platform is available on Android, iOS, Web, Android TV, Fire TV, Jio Store, and Cloud TV, providing unparalleled access to Marathi content at an affordable price of ₹199 per year or ₹99 for three months.
