Mumbai: Umanshi Marketing, a full-service marketing and PR agency, has announced a significant expansion of its tech portfolio by partnering with two major global tech GCCs: the Polish-based data service provider Lingaro and the US-based quality engineering firm QualiZeal. This strategic partnership aims to enhance employer branding and stakeholder engagement for both organizations, further solidifying Umanshi’s role in shaping impactful corporate identities for global enterprises in India.
Tamanna Gupta, Founder and Director of Umanshi Marketing, commented on the engagement: “With the rise of GCCs in India, companies like Lingaro and QualiZeal are pivotal in transforming the business landscape by leveraging India’s rich talent pool. We are excited to partner with these tech leaders and develop comprehensive communication strategies that showcase their unique value propositions and strengthen their employer branding across key markets.”
Umanshi Marketing will work closely with Lingaro and QualiZeal to design and implement tailored communication strategies focused on impactful brand-building campaigns. QualiZeal aims to enhance its overall brand presence and employer engagement in India through this collaboration.
Since its inception, Umanshi Marketing has adopted a client-centric approach, emphasizing a deep understanding of each organization’s unique challenges and objectives. By identifying specific problem statements, Umanshi develops customized communication strategies, including targeted brand-building initiatives that resonate with key audiences.
Suresh Ramamoorthy, India Country Head of Lingaro, shared his enthusiasm for the renewed partnership, stating, “After experiencing successful results from our previous collaboration with Umanshi Marketing on employer branding, we are excited to re-engage them. Lingaro is focused on establishing a stronger employer brand that resonates with both potential employees and investors. Umanshi’s strategic insights and creative solutions will be crucial as we aim to elevate our recruitment efforts and market positioning.”
With a commitment to excellence and innovation, Umanshi Marketing aspires to be a transformative partner in enhancing its clients’ branding and communication efforts, positioning itself as a leader in strategic PR and marketing for global enterprises in the Indian market.
