Mumbai-based full-stack agency Umanshi Marketing and Branding has received mandates from five clients in the startups and SME space.
The new clients include Lonage Technologies, a Bengaluru-based unified EV charging platform; School of Ultimate Leadership, an educational startup focussing on global ethical leadership; FarmDidi, a Pune-based food tech startup empowering a million rural women; AviruPro Educational Consultants, an ed-tech and coaching startup; and Iingaro India, the Indian arm of a Poland-based IT giant.
Umanshi Marketing will steer these entities towards their distinct business goals ranging from category building to new market entries, crafting brand positioning, enhancing employer branding, orchestrating successful product launches, fostering revenue growth and championing investor advocacy.
Varun Chandran, Co-Founder of Ionage, said, “We firmly believe that to achieve widespread acceptance and create awareness about EV charging, a strong brand positioning is crucial. Team Umanshi’s strategic approach is helping us build trust and establish ourselves as a reliable provider. We look forward to this collaboration.”
Arjun Varadraj, Co-Founder, AviruPro, added, “ArivuPro has chosen to partner with Umanshi Marketing in our strategic growth initiatives because their expertise resonates with our ambition to scale and establish a significant market presence. Umanshi’s data-centric approach aligns with our vision to make informed decisions, tailoring our marketing efforts to the nuanced behaviour and patterns of our target customers. Their comprehensive suite of marketing strategies is exactly what we need to elevate our brand and ensure that we not only gain visibility but also achieve sustainable success and recognition in a competitive landscape. We believe this partnership will be a cornerstone in our journey towards reaching new heights.”
Tamanna Gupta, Founder, Umanshi Marketing, said, “Catering to different brands from identifying their needs to crafting unique strategies juxtaposing with their distinct life stages, has been an exhilarating as well as humbling experience. We are excited about the prospect of co-achieving the growth ambition of these remarkable businesses. We won’t stop at accomplishing the committed outputs but work relentlessly towards fuelling their success stories.”
Manjari Sharma, Founder, FarmDidi, said, “Most of the third-party PR and marketing agencies are typically very transactional in how they operate. It is always about the scope of work with limited accountability. Being a startup, I was looking for someone who can hustle along with us, who is very close to the team and looking for wins like us. With Umanshi, it never felt that there was a different company in another universe! It always felt that there is my team who is working toward our goals!”
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