Mumbai: Global apparel retailer UNIQLO has unveiled its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, headlined by Bollywood icon and UNIQLO Brand Endorser Kareena Kapoor Khan. The campaign spotlights the newly launched HEATTECH Extra Warm Cashmere Blend thermal and brings to life UNIQLO’s LifeWear philosophy through a warm, serene winter narrative.
The film captures a tranquil winter retreat, where Kareena Kapoor Khan is seen embracing moments of comfort and effortless style inside a cozy wooden cabin. Styled in the HEATTECH Cashmere Blend thermal, she embodies the ideal balance of luxury, warmth, and minimalism.
“I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favorite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.
A key highlight of the campaign is the HEATTECH range — UNIQLO’s cutting-edge fabric technology that converts body moisture into heat, offering exceptional warmth even in cold conditions. The new Cashmere Blend variant from the UNIQLO : C collection features a 9% cashmere blend that elevates the thermal’s softness and texture.
The campaign also showcases Kareena layering her HEATTECH thermal with a light PUFFTECH Vest during an outdoor bonfire gathering, illustrating the product’s versatility. The visuals reinforce UNIQLO’s approach to winter dressing — lightweight, functional, and timeless.
Commenting on the launch, Nidhi Rastogi, Marketing Director at UNIQLO India, said, “HEATTECH has been a winter favorite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
The 30-second campaign film will run across digital platforms, print, outdoor, and in-store displays. The full HEATTECH collection, including the Cashmere Blend thermal, is now available across all UNIQLO stores in India and online at UNIQLO.com.
