Tokyo: Global apparel retailer UNIQLO has unveiled its latest 2025 HEATTECH campaign visuals, featuring newly appointed Global Brand Ambassador Cate Blanchett and longtime ambassador Roger Federer. The campaign showcases the timeless comfort and sophistication of HEATTECH, the brand’s signature innovation that has redefined winter fashion worldwide.
The visuals highlight Blanchett wearing the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt, while Federer sports the MENS HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-shirt. Through their distinct personalities and lifestyles, both ambassadors embody the warmth, versatility, and elegance that HEATTECH delivers through the winter months.
UNIQLO also announced the long-awaited introduction of HEATTECH EXTRA WARM Cashmere Blend to the MENS line, featuring 9% cashmere for soft comfort and warmth that’s 1.5 times higher than regular HEATTECH¹, while being approximately 30% lighter². The MENS collection includes crew neck and turtleneck options, with two new color additions in the WOMENS range.
Cate Blanchett, born in Melbourne, Australia, is an internationally acclaimed actor and producer known for films such as Elizabeth, Blue Jasmine, Carol, and Tár. A graduate of the National Institute of Dramatic Art, she has also served as Co-Artistic Director of the Sydney Theatre Company and is an advocate for climate action and humanitarian causes.
Roger Federer, from Basel, Switzerland, made his ATP Tour debut in 1998 and held the world No.1 ranking for a record 237 consecutive weeks. With 20 Grand Slam titles, including eight Wimbledon victories, he remains one of the most influential global athletes. Off the court, he champions early childhood education through the Roger Federer Foundation.
With its latest HEATTECH campaign, UNIQLO continues to blend technology, comfort, and design, offering apparel that celebrates individuality while keeping wearers warm across seasons.
