Mumbai: Capri Sports-owned UP Warriorz has announced L’Oréal Professionnel as its Title Sponsor for the upcoming Women’s Premier League (WPL) Season 4, marking a strategic partnership rooted in confidence, expertise and women-first excellence.
The association brings together UP Warriorz’s strong focus on empowering women in sport with L’Oréal Professionnel’s legacy of professional beauty, innovation and performance. More than a logo-led sponsorship, the partnership will unfold through curated initiatives, content-driven storytelling and season-long integrations aimed at reinforcing the role of confidence and self-belief in helping women perform at their best, both on and off the field.
Jinisha Sharma, Director, Capri Sports, said, “This partnership represents much more than a sponsorship, it is a coming together of two brands that believe in the power of women and in the power of transformation. At UP Warriorz, we are focused on building an ecosystem where women are supported, celebrated and given the confidence to lead. L’Oréal Professionnel Paris shares that vision, and together, we hope to create narratives that inspire young girls to dream fearlessly and pursue excellence, on the field and beyond.”
Kshemal Waingankar, COO, UP Warriorz, added, “We are delighted to welcome L’Oréal Professionnel as the Title Sponsor of UP Warriorz for WPL Season 4. Their commitment to empowering women resonates deeply with our values as a women-first franchise. This partnership goes beyond visibility, it reflects a shared belief in enabling women to perform at their best, in sport and in life. We look forward to building an impactful journey together.”
Echoing this sentiment, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, said, “At L’Oréal Professionnel, we believe in the power of transformation and building confidence to unlock one’s true potential. Partnering with UP Warriorz, a team that represents courage, professionalism and progress in women’s sport, is a natural extension of our values. Together, we celebrate women who challenge boundaries and inspire change, reinforcing our commitment to empowerment through excellence. It is a world where the Pros meet the Pros!”
