There was the time of the dot com boom and those who rode that opportunity rose to the top. Then came the e-com wave and professionals who latched on to that also rode the crest. Now, it’s the time to equip oneself with GenAI that’s being adopted across industries, says upGrad, in a campaign film themed ‘Bus of Opportunity’.
Aboard this ‘bus of the future’, the conductor takes viewers through the above said phases through song and dance with fellow passengers – professionals riding each eave.
The film has been conceptualised and shot in-house, informed an official statement. It has been directed by Shashwat Gandhi of Boathouse Media.
Ankit Khirwal, Head of Marketing, upGrad, said, “We operate in times when a cliché phrase ‘past performance is no guarantee of future results’ holds the most merit. Unlike yesteryears, today we see tech disruptions happening almost every one or two years which inevitably makes Lifelong learning critical more than ever. The campaign draws insights from an independent study we performed to understand the upskilling trends and spotlights the urgency to upskill in times when AI is disrupting almost every industry. Human resources, medical practitioners, content writers, or even bankers are required to learn and interact with AI as much as any other tech professional. Therefore, we have come up with a catchy yet sincere request to encourage professionals to invest in their learning and grab opportunities for tangible career growth. The film resonates with the aspirations and ambitions of our learners and millions of others who want to grab the bus of opportunity, but have parked it due to certain underlying societal apprehensions.”
The film will be seen on digital platforms, social media and targeted events.
upGrad offers over 25 programmes in GenAI spanning Business Basics, Data Science, Marketing, Machine Learning & Technology, the statement added.
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