Thursday, February 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

UPI AUTOPAY feature goes live on SonyLIV

by MN4U Bureau
January 3, 2022
in Featured, OTT
Reading Time: 1 min read
A A
UPI AUTOPAY feature goes live on SonyLIV
Share Share ShareShare

Mumbai: National Payments Corporation of India (NPCI) has announced that UPI AUTOPAY is now live on SonyLIV. Millions of SonyLIV customers can now set standing instructions for their recurring subscription payments using UPI AUTOPAY and enjoy a hassle-free content viewing experience. Now the SonyLIV users can enjoy premium streaming without having to remember the subscription renewal date.

With UPI AUTOPAY the subscription plan opted by the users would be auto renewed on the set date. For subscription amounts up to INR 5000, customers do not even have to enter the UPI PIN on the execution of the mandate. They can also modify, pause as well as remove the auto-debit mandate for their subscriptions through UPI AUTOPAY. The mandates can be set for one-time, daily, weekly, fortnightly, monthly, bi-monthly, quarterly, half-yearly, and yearly, tailored to suit the custom needs of the users.

Kunal Kalawatia

Kunal Kalawatia, Chief of Products, NPCI said, “We are glad to integrate UPI AUTOPAY on SonyLIV. In recent times, viewers are increasingly turning to over-the-top (OTT) streaming platforms for entertainment and the introduction of UPI AUTOPAY on SonyLIV will drive a favorable customer sentiment about seamless and automated recurring payments. With UPI AUTOPAY, it’s our constant endeavor at NPCI to provide an extra layer of comfort and convenience to all the customers for their recurring spends and payments.”

UPI AUTOPAY augments the customer’s convenience and safety by eliminating the need for them to recollect multiple payment dates and perform manual payments. With Razorpay as the payment aggregator, SonyLIV customers would witness a smooth and comfortable transaction experience.

Tags: National Payments Corporation of IndiaSonyLIV

RECENT POSTS

OTTplay unveils ‘ISKO HARA RE!’ print campaign for India vs Zimbabwe match
OTT

OTTplay unveils ‘ISKO HARA RE!’ print campaign for India vs Zimbabwe match

February 26, 2026
0

New Delhi: As cricket fever builds ahead of the much-anticipated India vs Zimbabwe T20 clash, OTTplay has unveiled an innovative...

Read moreDetails
SonyLIV expands Suvonkar Banerjee’s remit to lead Hindi Originals alongside Studio NEXT role
OTT

SonyLIV expands Suvonkar Banerjee’s remit to lead Hindi Originals alongside Studio NEXT role

February 26, 2026
0

Mumbai: SonyLIV has broadened the mandate of Suvonkar Banerjee, tasking him with leading Hindi Originals for the streaming platform while...

Read moreDetails
Mana Shankara Vara Prasad Garu streams on ZEE5; World TV premiere on Zee Telugu on Feb 28
OTT

Mana Shankara Vara Prasad Garu streams on ZEE5; World TV premiere on Zee Telugu on Feb 28

February 25, 2026
0

Hyderabad: The Sankranthi blockbuster Mana Shankara Vara Prasad Garu, headlined by Megastar Chiranjeevi, is set to reach wider audiences with...

Read moreDetails
Netflix bridges Tamil Nadu and Seoul with ‘Made In Korea’ premiering March 12
OTT

Netflix bridges Tamil Nadu and Seoul with ‘Made In Korea’ premiering March 12

February 24, 2026
0

Mumbai: Netflix has announced the premiere of Made In Korea, a cross-cultural feature film set to stream from March 12....

Read moreDetails
Jubliexx announces launch plans for premium OTT streaming platform
OTT

Jubliexx announces launch plans for premium OTT streaming platform

February 20, 2026
0

Mumbai: Jubliexx, a new-age digital entertainment venture, has announced plans to introduce Jubliexx OTT, a dedicated video streaming platform offering...

Read moreDetails
Tamil Zee5 announces a gripping series inspired by true events, ‘Thadayam’
OTT

Tamil Zee5 announces a gripping series inspired by true events, ‘Thadayam’

February 19, 2026
0

Mumbai: ZEE5 has announced the launch of its next Tamil original series, Thadayam (Clue), a gripping crime thriller inspired by...

Read moreDetails

LATEST NEWS

UPKL Television Reach for Season 2 clocks 120% growth

UPKL Television Reach for Season 2 clocks 120% growth

February 26, 2026
Shruthi Subramanian named D&AD 2026 Jury for Writing for Advertising

Shruthi Subramanian named D&AD 2026 Jury for Writing for Advertising

February 26, 2026

ANALYSIS

Fifty5Blue emerges as new identity for Kantar Media following H.I.G. Capital acquisition
Analysis

Fifty5Blue emerges as new identity for Kantar Media following H.I.G. Capital acquisition

February 26, 2026
0

Mumbai: Kantar Media has officially rebranded as Fifty5Blue, marking a strategic reset after its separation from Kantar Group and acquisition...

PEOPLE

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director
People

EFGH Brand Innovations names Tanvi Sanghi as Executive Creative Director

February 26, 2026
0

New Delhi: EFGH Brand Innovations has announced the appointment of Tanvi Sanghi as its new Executive Creative Director (ECD). A...

MARKETING

MSM Unify names Nikhil Sharda as Assistant Vice President – Brand & Marketing
Marketing

MSM Unify names Nikhil Sharda as Assistant Vice President – Brand & Marketing

February 26, 2026
0

Gurugram: MSM Unify, a leading global education company and part of Laul Global, has announced the appointment of Nikhil Sharda...

Subscribe to Newsletters

ADVERTISING

WPP Q3 Results: India Shines with 6.7% Growth Amid Global Decline
Advertising

WPP unveils ‘Elevate28’ strategy to simplify structure, integrate AI-led offer and restore growth by 2028

February 26, 2026
0

London: Global marketing and communications major WPP has announced a multi-year transformation plan titled Elevate28, aimed at simplifying its organisational...

PRINT

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline
Print

The Hindu Best Places to Work Awards attract strong multi-sector participation ahead of deadline

February 20, 2026
0

Mumbai: The Hindu, in partnership with WorkL, has received an overwhelming response to the inaugural The Hindu Best Places to...

AUTHOR'S CORNER

From Campus Rivalries to National Leagues: Building India’s College Esports Future
Authors Corner

From Campus Rivalries to National Leagues: Building India’s College Esports Future

February 26, 2026
0

India’s esports market is expanding rapidly, but its long-term sustainability will depend on how effectively it builds grassroots pathways. While...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Calvin Klein launches Spring 2026 denim campaign featuring Jung Kook

Calvin Klein launches Spring 2026 denim campaign featuring Jung Kook

February 26, 2026
UPKL Television Reach for Season 2 clocks 120% growth

UPKL Television Reach for Season 2 clocks 120% growth

February 26, 2026
Shruthi Subramanian named D&AD 2026 Jury for Writing for Advertising

Shruthi Subramanian named D&AD 2026 Jury for Writing for Advertising

February 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.