Mumbai: Uttar Pradesh Kabaddi League (UPKL) has launched its Season 2 campaign film titled ‘Poora UP Khelega Kabaddi’, marking the official on-ground and broadcast announcement for the upcoming season, set to commence on December 24, 2025, at the Noida Indoor Stadium.
Conceptualised and produced by V1 Media, the campaign film highlights kabaddi’s journey from neighbourhood grounds to the professional arena, reflecting the sport’s deep cultural roots and widespread popularity across Uttar Pradesh. The campaign is a key part of UPKL’s integrated promotional rollout ahead of Season 2, reinforcing the league’s strong connect with grassroots players and fans across the state.
The film follows a simple yet evocative narrative centred on a young boy sketching a kabaddi outline with marking powder—symbolising the first spark of aspiration. As the story unfolds, the boy travels across multiple cities in Uttar Pradesh, capturing the shared passion for the sport that transcends regions and communities. The journey culminates at the Noida Indoor Stadium, where UPKL Season 2 comes alive, bridging grassroots ambition with a structured and accessible professional platform.
Speaking about the campaign, Sambhav Jain, Founder and Director, SJ Uplift Kabaddi, said, “Kabaddi is a sport that begins in streets, grounds, and everyday spaces across Uttar Pradesh. This film captures that journey from the first spark of aspiration to the professional stage of UPKL. As we prepare for Season 2, the campaign reflects our belief in nurturing grassroots passion while building a structured, aspirational league that belongs to the people of the state.”
The campaign film will be promoted across television and digital platforms as part of UPKL’s Season 2 marketing push. UPKL Season 2 will feature 12 teams competing across 69 matches over 18 days, with all matches hosted at the Noida Indoor Stadium. The league will be broadcast on Zee Bollywood, &Pictures HD, Anmol Cinema 2, and streamed on ZEE5.
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