MUMBAI: TMRW House of Brands, an Aditya Birla Group venture, has unveiled a campaign for its denim label Urbano – ‘Got Game?’. It is fronted by rising Indian cricket star Abhishek Sharma.
Born in Hyderabad, Urbano operates in the denim and bottom-wear categories through its cult fits and contemporary styles. Urbano says that it has earned trust for its versatile approach to fashion. Now, it is positioning itself as India’s own sexy denimwear brand.
The campaign – Got Game?: ‘Got Game?’ is Urbano’s take on denim — sleek, flirty, and high on energy. Shot in a reel-first format by Cocktail Art Company, the campaign is designed for today’s digital-native consumer: snappy transitions, catchy soundscapes, and styles that inspire instant emulation.
At its core, the film celebrates the Urbano man – quietly charismatic, effortlessly stylish, and always ahead of the game. Abhishek Sharma, with his fearless energy on the pitch and natural charm off it, personifies that spirit to perfection.
Prashanth Aluru, CEO, co-founder, TMRW, said, “Denim in India has largely been about function or fleeting fashion. With Urbano, we want to create a brand that feels confident, sexy, and contemporary. ‘Got Game?’ is our statement of intent — a denimwear brand designed for those who carry themselves with style and self-assurance. Abhishek Sharma brings that spirit alive with his youthful energy and effortless style. Our vision is to establish Urbano as a defining force in Indian fashion — a brand that empowers confidence today while setting new standards for denim culture for the future.”
Naheed Muqeetulla, founder, Urbano, said, “At Urbano, our vision has always been to create denim and bottom wear that blend everyday versatility with contemporary style. We believe Urbano is for anyone who has ‘Got Game?’ — someone who carries themselves with quiet confidence and ease. Abhishek Sharma embodies that spirit perfectly. With this campaign, we are showcasing denim that’s not just built for performance, but for a lifestyle that’s always ahead of the game.”
The campaign is shot in 9:16 format and is hosted on Urbano’s social media assets.
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