Mumbai: KFC India has dropped a witty and entertaining new campaign featuring actor and digital sensation Urvashi Rautela, promoting its Epic Savers offer in signature over-the-top style. The quirky campaign, which plays out as a parody interview, blends viral comedy with value-driven messaging — with Rautela boldly declaring herself the first woman to “crack maths” since Pythagoras.
“Aryabhatta. Pythagoras. Urvashi Rautela. The names that will be remembered for cracking maths,” the film declares, immediately setting the tone for the tongue-in-cheek campaign.
In the clip, which she shared with her 71.2 million followers, Rautela claims, “After Shri Pythagoras Ji, I am the first Indian to contribute to maths.” The stunned interviewer reacts in disbelief, as Urvashi proceeds to share what she calls her “top financial secrets.”
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💰 Her most coveted secret? “How she earns money with KFC’s Epic Savers offer — 9 pieces of juicy, crispy chicken for ₹299. Because money saved = money earned!”
The campaign promotes KFC’s Epic Savers deal, which includes 7 Boneless Chicken Strips and 2 Hot & Crispy Chicken pieces for just ₹299, available exclusively for dine-in customers across the brand’s 1300+ restaurants in India. Delivered to Rautela by her assistant during the shoot, the offer is framed as the smartest “financial move” — no calculator required.
Adding to the charm, Rautela’s now-iconic Labubu dolls make a cameo, seen enjoying the crispy delights alongside her.
The light-hearted campaign brings together KFC’s value proposition with Urvashi’s flamboyant persona, using humor and relatability to connect with a digitally savvy Gen Z and millennial audience.
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