Mumbai: BIG Magic has ordered a local treatment of the Warner Bros. Television comedy series The Middle, with a 24-part Hindi adaptation to air under the title Tedi Medi Family.
Bodhi Tree Productions is producing the local version for BIG Magic. The Reliance Broadcast Network comedy channel will debut the series later this month in an 8:30 p.m. slot.
Tedi Medi Family will be produced as a single-camera comedy and follows the daily commotion of raising a family, in the middle of life. It will be set in a typical family household in Pune. The series will star Saloni Daini, Ami Trivedi and Iqbal Azad together with Sushant Mohindra and Dharmik Joisar.
Ashwin Padmanabhan, the executive VP and business head of Reliance Broadcast Network, commented, “The consistently amusing and relatable scripts for The Middle are a perfect fit with our channel’s vision. The characters of a mother, father and three children and their universal journey to just succeed with everyday life means that The Middle has fantastic potential to be recreated for an Indian audience.”
Andrew Zein, the senior VP of creative, format development and sales at Warner Bros. International Television Production, said, “The Middle is an extraordinary comedy. This hugely funny and beautifully captured world of every day family life is a concept relatable to family audiences across the globe. Tedi Medi Family has found the perfect home in BIG Magic with a commitment for high-quality family comedy.”
Padmanabhan added, “In line with our positioning of being a comedy destination, we hope to expand our channel reach and preference. With original content targeted metros and non-metros, both long and short formats yet retaining the quality of being episodic, we shall strive to offer nothing but comedy in various ways to our viewers. We try to bring in assortment of shows that shall be attractive to our core target audience, kids for earlier time bands and young males for late nights. Apart from new content, we have refurbished existing content, made changes in production, look, story, scripting and even producers behind shows.”
