New Delhi: V Spark Communications, India’s leading integrated branding and public relations consultancy, has expanded its presence in the food and café industry by securing 360° marketing mandates for four dynamic F&B brands – SGF India, The Malabar Coast, Roots Café, and Galli Gully Café.
Under the new mandates, V Spark will drive the complete spectrum of brand-building initiatives, including branding, creative shoots, PR campaigns, influencer activations, digital amplification, and high-impact outdoor marketing. Notably, the agency has already executed visibility campaigns for Foodpanda at Royal Plaza, one of Delhi’s busiest consumer hubs.
Commenting on the development, Kanika Chhabra, Founder, V Spark Communications, said, “Today’s food and café brands need more than just PR – they need experiences, stories, and recall across every touchpoint. With SGF India, The Malabar Coast, Roots Café, and Galli Gully Café, we are creating powerful narratives that blend culture, taste, and consumer aspirations.”
Each of the new partnerships highlights the diversity of India’s evolving F&B landscape:
- SGF India (Spice Grill Flame): One of India’s fastest-growing vegetarian QSR chains with 150+ outlets nationwide.
- The Malabar Coast: Offering authentic South Indian coastal dining experiences.
- Roots Café: Championing sustainability with a wholesome farm-to-table ethos.
- Galli Gully Café: Reimagining India’s vibrant street food culture in a modern, experiential setting.
With successful collaborations in the past with leading brands such as Foodpanda and Hotel The Royal Plaza, V Spark Communications has established itself as a trusted partner in delivering impactful, culture-led campaigns that go beyond food – capturing consumer mindsets, lifestyle preferences, and dining experiences.
