Brands spread the aroma of love with heartening campaigns.
Senco Gold & Diamonds
Senco Gold & Diamonds, the organized jewellery retailer in Eastern India is all set to make Valentine’s Day memorable with ‘Perfect Love’ & ‘Love23’. Through the digital video campaign, brand ambassador, Kiara Advani promotes newly launched Valentine’s Day special heart-shaped solitaire diamond jewellery collections – a perfect gift for loved ones.
BharatMatrimony
BharatMatrimony, the online matrimony service, recently conducted a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated groom named Aaditya Iyer (AI). This marks India’s first marketing campaign utilizing advance AI tools like ChatGPT. While the posts were generated by ChatGPT, his image was created by Midjourney. Aaditya Iyer was launched on Instagram, where he started posting pictures and sharing his thoughts, quickly gaining 10K followers in a span of three days of time.
However, on the eve of Valentine’s Day, it was revealed that the groom was not real, but a campaign setup to showcase the importance of connecting with real people for real love. Bharatmatrimony reinforces its commitment to helping individuals find their perfect match.
Skinn by Titan
Skinn by Titan introduces its new floral fragrance for women – ‘SKINN Noura’. It is a range of floral fragrances bottled in a breathtaking flower bud-shaped bottle.
‘Be Your Valentine. Today and Everyday’, says Kareena Kapoor Khan in the campaign film that encourages the viewers to pamper themselves. This Valentine’s Day SKINN by Titan urges one to love yourself & prioritise yourself just the way you do for anyone else in your life.
FlowerAura
FlowerAura, an online gift portal launches its unique digital campaign for this Valentine’s Day #LamhePyarKe. The objective of the campaign is to take a pause in life and acknowledge those little gestures of love.
In the ad film, the man is seen cherishing unforgettable moments with his better half who is overseas. To reciprocate this bond & love, being in a long-distance relationship the woman sends the man a flower bouquet from FloweAura. The depiction of love shown is patient and inseparable, curated with love and a heart-warming song that is sure to light a lot of hearts.
Swiggy
This Valentine’s Day, a special digital film titled ‘Wrong Address’, explores serendipity, how wrong addresses can sometimes lead to the right places, and just how Swiggy has become a part of people’s lives and memories.
The film opens with the protagonist Aashna who has moved to a new city and relies on Swiggy to get ‘Gharwali chicken curry’ delivered to her ‘Bangalore Home’. She gets introduced to Raghav when he accidentally puts in her address to have his Swiggy order delivered. Starting from there, the video takes us through the journey of the young couple’s love story deftly shown through the app’s UI and the usage of various Swiggy services.
Parle Products
Parle Products, the biscuits, snacks and confectionery manufacturer, has launched #SeekingSigns to celebrate Valentine’s Day. This valentine’s week, the campaign gets bigger, better and more engaging, as it aims to resonate with people’s hesitation to initiate the first move due to uncertainty about the ‘right’ move.
As an extension, the campaign is aimed to drive engagement and spread awareness of the previous films by amplifying the creative thought of #SeekingsSigns this time. The campaign not only recognizes but also solicits stories centred on the very human conduct of nervousness and excitement that comes when looking for the signs. The campaign is being expanded with a series of call to action posts on Parle’s social media accounts, including Instagram, Facebook, and Twitter.
Wiggles
Leveraging the insight, that affection and love from pets have no conditions, the homegrown pet care brand, Wiggles launches a quirky marketing campaign #AndhaPyaar ahead of Valentines’ Day. This campaign brings to light that the bond between pets and their parents comes with no strings, and is honest, pure and blind.
#AndhaPyaar features pet parents’ real-life experiences during challenging times and how they sought comfort with pets. The digital campaign that extends to social media is also powered by a digital contest thus driving consumer engagement.
Dermalogica India
Dermalogica India has launched its latest campaign encouraging its consumers to #GetintouchwithyourEX.
The campaign was led through Dermalogica India’s brand ambassador, actor Neha Dhupia, who went on her handle to share a message that she has sent to her EX. This was followed by consumers and followers of the brand, sending their messages to their exes through Dermalogica. During the big reveal, the brand shared that the only EX their consumers/followers need to get in touch with is Dermalogica’s EX-foliant!
View the post here.
Bumble
Bumble, the dating app, in collaboration with popular GenZ actor Tara Sutaria, launched a new campaign for Valentine’s Day to encourage self-love.
Whether it is buying yourself flowers or a pampering day at the spa, or taking a pause to introspect on how you are doing, self-love is crucial. This Valentine’s Day, Bumble’s new campaign spotlights and celebrates self-love and the most important relationship–the one you have with yourself.
View the post here.
Manforce Condoms
Manforce Condoms launched a digital campaign #LoveUpWithManforce for Valentine’s Day. Always vouching to ignite the spark between the partners, Manforce encouraged the couples to convey their wildest fantasies with the help of the campaign.
While arousing sensuality between the couples, the brand took fun to the next level by conducting contests and activities roping in influencers and content creators.
View the post here.
Boddess
Boddess, the multi-beauty, omni-channel platform is all set to change the universally accepted albeit archaic notion of Valentine’s Day with the Heart To Heart campaign.
The campaign urges to celebrate this beautiful day by infusing it with modernity and inclusivity. Love is for everyone; two youngsters who have just met, best gal pals, LGBTQIA Couples, your four-legged companion, the generation that has seen it all and today’s youth that seeks to find love and happiness within themselves. The campaign features various content creators from the country and showcases their very own unique celebrations and the evolution of love.
View the post here.
CloudTailor
CloudTailor, a D2C & personalized fashion solutions platform has launched Valentine’s Day Social Campaign, ‘Love Your Body, Love Your Fit’. Women are often subjected to unrealistic beauty standards, body shaming and gender-based stereotypes. As a woman-centric brand, it is important to break these stereotypes and encourage women to feel proud of their bodies and embrace their individuality.
The brand is also encouraging their community to spread positivity and body love by reminding their friends of their unique inner and outer beauty through an Instagram contest. It is a simple three-step process, where the participant should follow @cloudtailor.in, like & share the post on their story and tag their friends in the comments section and tell them why they love them!
