Mumbai: Ahmedabad, Hyderabad and Pune are the new Valentine capital. They have pipped Mumbai, New Delhi and Bengaluru with over 100% growth in transactions according a Simpl Checkout Scan. The other findings are:
● There has been an increase in transactions made by consumers in the 41-50 age bracket across metros, making it a festival for all age groups
● Top categories included food and beverages, quick commerce, travel, beauty and personal care and electronics
● Most weekend transactions were recorded during the evening between 8-9 pm
● Biggest order placed via Simpl’s 1-Tap Checkout of Rs 30,000 in a single day
● Transactions by female consumers posted a 31% increase as compared to men
Simpl has revealed data from its 1-Tap Checkout from 1-11 February with categories including food and beverages, quick commerce, travel, beauty, personal care and electronics being the most preferred.
Here, emerging metros such as Ahmedabad, Hyderabad and Pune witnessed 135%, 118% and 115% growth in transactions respectively while top metros such as Bangalore and New Delhi posted 75% and 38% growth and Mumbai posted a marginal increase in demand. Among the most preferred large merchants were Zomato, Swiggy, Blinkit, MakeMyTrip, Myntra, BookMyShow, Meesho, Nykaa, and Tata1mg while merchants including Boult Audio, ProtouchSkin and Frido were the preferred destinations for consumers in Direct-to-Consumer (D2C) segment. Consumers were also contributing to social causes this Valentine’s Week by planting saplings through initiatives such as Grow Billion Trees.
The demand during the said period was mainly led by 18-20-year-olds, though there was a notable increase in transactions made by consumers in the 41-50 age bracket across metros. While Ahmedabad, Hyderabad and Pune witnessed 183%, 170% and 220% growth in transactions respectability in the 41-50 age bracket, top metros such as New Delhi and Bengaluru posted 65% and 90%, indicating a significant shift in consumer behaviour.
Furthermore, there has been a 15% increase in average order value from Rs 467 to Rs 575 as compared to last year with one consumer spending Rs 30,000 via Simpl’s 1-Tap Checkout on a single day. Interestingly a majority of the orders were placed between 8-9 pm across cities with female customers registering a 31% growth in transactions.
Commenting on this trend, Nitya Sharma, Founder and Chief Executive Officer of Simpl said, “As an increasing number of consumers across age brackets are celebrating Valentine’s Week across the country, they are going online to meet their varied needs, conveniently. We have seen millions of consumers from emerging metros such as Ahmedabad, Hyderabad and Pune spend more during the first two weeks of February than their established metros counterparts in terms of demand, in a significant shift in consumer behaviour. Notably, greater spends by consumers in the higher age bracket also stood out this year across the top metros, reflecting how Valentine’s Week is becoming a festival of all age groups. As merchant’s preferred checkout partner, millions of consumers across the country are adopting Simpl’s 1-Tap Checkout to conveniently place orders for their loved ones”.
The company added that it has over 26,000 merchants across categories and millions of customers across the country who choose its Checkout solutions.
