Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 52 against week 51. The report categorizes the performance of brands under three broad categories namely, Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Vaseline Intensive Care Lotion which was on the second spot last week has moved up to the first spot this week, followed by new entrant Surf Excel on the second spot. Trivago has maintained its position and is on the third position this week too. For the fourth spot this week we have LUX and for the fifth position we have Government of Madhya Pradesh advertisement which was on the first spot last week.
Most Watched:
There has been a change in the order of most-watched advertisements from last time with Apple iPhone 11 Pro commercial moving up from the second spot and securing the first spot on this list followed by Everest Turmeric Powder commercial on the second spot which was on the third spot last week. New entrant Sensodyne is on the third spot last week. For the last two spots on this list is, Everest Masala and new entrant Amazon.
Most Liked:
Vaseline Intensive Care Lotion moves up from the second spot and secures the top spot in this list, followed by new entrant Surf Excel. Trivago hasn’t shown any growth this week and is still on the third spot as last week. For the last two spots on this category, we have two new entrants, Lux on the fourth spot and Government of Madhya Pradesh advertisement on the fifth spot.
