Mumbai: Vasmol, a hair colour brand, has announced the appointment of award-winning actor Vidya Balan as the new face of the brand. This partnership comes alongside the launch of Vasmol’s latest innovation—Vasmol Henna Crème Hair Colour & Shampoo Hair Colour—a fusion of age-old tradition and modern science.
The newly introduced product line offers a no-ammonia crème formula that blends the natural goodness of henna with the ease of application and lasting vibrancy, meeting the expectations of the modern Indian woman. Available in budget-friendly pack sizes starting from 25 ml, the range is now available across leading retail outlets nationwide.
Speaking about the launch, Dheeraj Arora, MD & CEO of HRIPL (parent company of Vasmol), said, “For over six decades, Vasmol has been an integral part of Indian homes, cherished not just in daily rituals but also deeply within our hearts. Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. Vidya Balan is the perfect embodiment of Vasmol’s core values, rooted in tradition yet modern in her choices. Her authentic persona resonates deeply with Indian women who value genuine, enduring beauty.”
Adding further, Priyanka Puri, Sr. VP – Marketing at HRIPL, stated, “The launch of Vasmol Henna Crème Hair Colour marks a pivotal moment in our brand journey, where tradition meets modern science. It’s more than just a product; it’s a promise of safe, ammonia-free grey coverage rooted in the timeless power of henna and enriched with the convenience of a crème format for today’s discerning woman. We are excited to have Vidya Balan. Her elegance, authenticity, and strong voice for self-expression perfectly mirror our brand’s ethos. She embodies the modern Indian woman who embraces her roots while moving forward with confidence. With Vidya as our ambassador, we aim to deepen consumer trust and strengthen Vasmol’s legacy across generations. Together, we proudly say—‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal.’”
Vidya Balan also shared her excitement about the collaboration, “Every woman wants to look and feel her best without compromising on care. Henna has always been a special part of our culture. Vasmol Henna Crème Hair Colour brings that familiar goodness in a modern, no-ammonia format that women can trust. It’s safe, rooted, and beautiful, everything I believe in. I’m excited to be back with the brand that celebrates natural beauty and the joy of being yourself.”
This partnership is poised to reinforce Vasmol’s brand identity and further solidify its position in the rapidly evolving hair care segment, with a compelling message rooted in authenticity, safety, and beauty.
