As temperatures soar in India, the demand for summer products has surged by 156% in searches since January 2024. In 2023, Indians spent 22,800 billion rupees during summer, with 2024 projections showing a 65% increase in early summer fashion trends. Surveys by VDO.AI predict a bright year ahead.
The VDO.AI Report explores summer opportunities for advertisers and publishers, offering insights to boost revenue and engage users effectively.
A significant shift in Indian consumer behavior is the increase in time spent online, specifically on news websites, OTT platforms, CTV, and digital avenues, highlighting the importance of targeted marketing strategies across various platforms.
Consumers initially focus on fashion, but their interests extend beyond, including in consumer electronics. Leading brands in this space are expecting double digit growth and doubling advertising spends to achieve it.
Amitt Sharma, CEO, VDO.AI, said “The digital landscape is undeniably thriving, particularly during the summer months. As highlighted in the report, this burgeoning online presence presents an unparalleled opportunity for brands. By leveraging the insights provided, brands and publishers advertisers can craft targeted strategies to maximize their impact and ROI.”
Rajat Rajwansh, Head of Digital Marketing, IDP Education, remarked, “Summer always shines as a golden season for advertisers! As the report rightly emphasizes, the scale of opportunities in summer is truly massive. Summer search trends are currently at a yearly high and are projected to keep growing in the coming months. This report offers advertisers perfect strategies and actionable insights they can leverage in their summer advertising campaigns.”
According to Urmesh Chandra, Head – Digital Marketing at PolicyBazaar.com, “Consumer mindsets are evolving in real-time, marking a significant shift. Building enduring relationships with consumers requires brands to intensify their focus on brand building efforts. The VDO.AI summer report vividly illustrates the evolving consumer funnels, shedding light on their changing behaviors and preferences. Consumers are placing a strong emphasis on brand identity. This report offers invaluable insights into consumer psychology, guiding advertisers on how to strategically capture maximum attention. ”
Rajkumar Remalli, Representative at OpenX, said, “The summer heat feels like a refreshing breeze for advertisers. Consumers are actively shopping for everything from essentials and fashion to electronics and more. It’s no surprise that consumer electronics brands are aiming for double-digit growth this season, as highlighted in the report. This season offers abundant opportunities for brands to capitalize on. The report accurately portrays how the summer season presents the perfect opportunity.”
India’s digital ad market grows at 23.49% CAGR. VDO.AI’s Summer Report offers strategies for advertisers and publishers to benefit from this growth.
