Mumbai: Reputation management consultancy Veritas Reputation has bagged the public relations as well as investor relations mandate for Indian Overseas Bank, following a competitive multi-consultancy pitch contested by top PR firms of India. Indian Overseas Bank is a Chennai-based nationalized bank that offers full-stack banking services. As a part of the three-year partnership, Veritas Reputation PR will fortify Indian Overseas Bank’s positioning and broaden its audience outreach by employing comprehensive corporate communications and PR strategies. This will also include managing Investor Relations for the Bank, aimed at enhancing its image amongst the investors.
Speaking on the association, a top official spokesperson from Indian Overseas Bank, said, “Indian Overseas Bank with a strong history had to reinvent its brand positioning and audience outreach to meet requirements in today’s ever-changing business environment. We partnered with Veritas Reputation PR for their expertise, domain knowledge and media network across all states of India. We look forward to growing and strengthening our brand with their innovative new-age approach.” The consultancy will take care of all facets of corporate reputation management, financial communications, national media outreach across print, electronic, digital as well investor relations for the bank.
Hemant Batra, Managing Director, Veritas Reputation PR said, “We are honoured to partner with Indian Overseas Bank, which is one of the most esteemed public sector banks in India. This tie-up reflects IOB’s confidence in our team of domain experts and the consultancy’s deep understanding of the banking industry. We are excited to work with this prestigious financial institution, as we enhance its brand positioning and audience outreach through integrated strategic communications.”
Veritas Reputation PR running in its 7th successful business year, has a strong team of BFSI public relation specialists catering to clients across all segments and sub-segments of financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new age fintechs.
