Domestic appliances player Versuni (earlier Philips), which has in its fold brands including Philips, Saeco, Gaggia, Preethi, Philips Walita, Senseo and L’OR Barista, has appointed Hill & Knowlton, as its global corporate communications agency.
The account was won following a competitive pitch process. The strategic communications partner’s task is to communicate Versuni’s purpose of “turning houses into homes” to key stakeholders, manage and mitigate risk and help Versuni drive growth across its 100 markets.
The corporate communications remit includes executive visibility, issues preparedness and management, sustainability communications, employee engagement and strategic media relations.
Trix Van der Vleuten, Head of Global Brands and Marketing Strategies, Versuni, said: “We were looking for solid, strategic thinking and a shared enthusiasm to drive global growth through purpose-driven communications that build and protect business value. The Hill & Knowlton team impressed us from the start – no matter what we threw at them throughout the pitch process, they always rose to the challenge. We look forward to doing award-winning work together.”
Cora Van den Bossche, Director – Corporate Identity and Communications, Versuni, said: “Finding an agency that truly understood our business and communications objectives and shared our passion for the brand was very important for us. Hill & Knowlton showed up as a smart strategic partner at every stage of the pitch and gave us total confidence in their ability to strengthen and protect Versuni’s reputation.”
Avra Lorrimer, EVP, Hill & Knowlton, said: “As soon as we met the Versuni team we were exhilarated by their ambition. Versuni’s belief in communications as a key business and reputation driver aligns with our strengths as an agency – we are excited to unleash the power of communications to accelerate the brand’s growth.”
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