Singapore: Verve The Live Agency, the award-winning experiential marketing agency and certified B Corp, has announced the opening of its new office in Singapore, marking a significant milestone in the agency’s global expansion strategy.
The Singapore launch extends Verve’s presence into Asia, joining its existing network of thriving offices in Dublin, London, and Amsterdam. The new office will be led by Michael Pring, Country Head, Singapore and Global Client & Development Director, supported by Verve’s global leadership team including Founder Ronan Traynor, COO Barry Muldowney, and Group Creative Director Mike Kettles.
The move comes as global brands increasingly seek to deliver connected live experiences across regions. With its Singapore launch, Verve is poised to serve both existing international clients and regional brands, offering a comprehensive suite of services spanning Event Management, Sponsorship Activation, and Brand Experience.
Michael Pring, Country Head, Verve Singapore, said, “Singapore has become one of the world’s most dynamic hubs for global business and live experience, and it’s clear there’s a huge opportunity to bring Verve’s creative energy, sustainability focus, and collaborative approach to brands across the region.”
Founded in Dublin over 30 years ago, Verve has grown into Ireland’s largest experiential and brand activation agency, now operating across Europe and Asia. The agency’s client roster includes global brands such as Diageo, Coca-Cola, Google, TikTok, LinkedIn, Intel, BMW, Jaguar Land Rover, Deloitte, AbbVie, Smurfit WestRock, and Universal Pictures.
Barry Muldowney, Chief Operating Officer, Verve, commented, “This move comes after a hugely successful period where we’ve grown our international client relationships and seen our work recognised with some of the industry’s top accolades.”
As part of The Opus Group—a network of over 600 professionals across Opus Agency, MAS, and Verve—the Singapore expansion further strengthens the group’s ability to deliver connected brand experiences on a global scale.
Ronan Traynor, Founder of Verve, added, “Opening our dedicated office in Singapore is a natural next step for Verve and a sign of our continued momentum. Being in Singapore allows us to better collaborate across time zones and deliver for clients wherever and whenever they need us. It also gives our people new opportunities to work and create at a global scale.”
Verve’s commitment to creativity, sustainability, and culture remains central to its philosophy. The agency is a B Corp and holds ISO 20121 and ISO 14001 certifications for responsible event management. It was named a Great Place to Work 2025, won Campaign’s Experience Awards 2025 for Best Event Team, and is nominated in seven categories at The Drum Festival Awards 2025.
The Singapore team brings Verve’s distinctive blend of strategic insight, bold creativity, and flawless execution to Asia. Recent global highlights include Google’s marquee exhibition at World Summit AI 2025 in Amsterdam, activation of the Guinness Men’s and Women’s Six Nations Rugby Championships, and the ever-popular Coca-Cola Christmas Truck Experience.
