Mumbai: As online search rapidly evolves with the rise of AI assistants and AI-powered discovery platforms, brands are being forced to rethink how their content is created and surfaced. Traditional keyword-heavy pages are increasingly falling short in AI-led environments, where users expect direct, precise answers rather than broad or repetitive information.
Responding to this shift, Verve Media has partnered with Rank Up to co-develop an AI-driven SEO and search visibility tool designed to help brands create intent-led, high-utility content that performs better across AI-powered search experiences. The offering follows a Software-plus-Service model, combining technology with expert support to ensure brands can effectively leverage the platform’s capabilities.
The tool aims to address a growing challenge for marketers: understanding and improving how brands appear in AI-generated answers and conversational search results. By focusing on content usefulness, structure, and discoverability, the platform seeks to bridge the gap between traditional SEO practices and emerging AI search requirements.
“AI SEO is the next step in digital marketing. It’s a brand new space for brands to explore and interact with their audiences. While the platforms are relatively new, the need to keep a track of insights and visibility remains the same,” said Saad Merchant, Co-Founder, Verve Media. “With this tie up we aim to achieve a synergy between what an AI SEO tool can do and what is required by the brands. With our experience and RankUp’s expertise we are creating the next required tool in every digital marketing tool stack”
According to the companies, the platform evaluates where brands appear within AI-generated responses, assesses content for usefulness and citation readiness, and recommends improvements in areas such as knowledge base structuring and structured data implementation.
“Most teams are still guessing what ‘AI visibility’ really means in day-to-day work,” said Rajesh Gouri, CEO, Rank Up. “We are building this tool to make it practical: it checks where a brand shows up in AI answers, scores content for usefulness and citation readiness, while suggesting knowledge base and structured data improvements. The goal is straightforward: help brands publish content people actually want to read, in a format AI systems can understand and surface.”
With AI increasingly shaping how consumers discover information online, the Verve Media–Rank Up collaboration signals a broader industry move toward making brand content more intelligible, relevant, and discoverable within AI-driven search ecosystems.
